Lifecycle Marketing Manager (12-month Contract)

Remitly • Seattle, WA

1d • Hybrid

About The Position

Remitly is hiring a Lifecycle Marketing Manager to support multi-product lifecycle marketing on a 12-month contract. The role focuses on growing customer engagement and retention through strategies and programs across multiple product lines. It is both strategic and hands-on, requiring autonomy and close partnership with product and engineering teams to build programs with measurable impact. The position reports to the Senior Manager, Lifecycle Marketing and follows a hybrid schedule, with onsite work Tuesday through Thursday each week in the Seattle office. Additional onsite attendance may be required based on business needs, and the company may modify its hybrid-work expectations.

The role designs and launches experiments across email, push notifications, and in-app messaging, including hypothesis definition, campaign building in Braze or an equivalent platform, and performance analysis. It also partners with product and engineering to define data requirements, latency, and data-piping methodologies that shape user journeys and support scalable lifecycle and transactional programs integrated with the product experience. The manager collaborates with growth, analytics, product marketing, creative, and design teams to align campaigns with broader go-to-market and product strategies.

Requirements

• 5–7 years of experience in lifecycle or growth marketing.
• Proficiency in Braze or an equivalent multi-channel engagement platform, including orchestrating multi-step, multi-channel customer journeys.
• At least 3 years of experience with data-driven decision-making, including designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experience collaborating directly with product and engineering teams to integrate transactional and lifecycle marketing into primary product experiences.
• Ability to work across strategy, project management, and execution, including roadmap planning, writing test plans, building and quality-assuring campaigns, and analyzing outcomes.
• Experience and enthusiasm for creating scalable processes and continually optimizing ways of working.
• Curiosity and energy for solving complex lifecycle challenges in new businesses.

Responsibilities

• Build lifecycle strategy across multiple product lines, focusing on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in-app messaging; define hypotheses, build campaigns in Braze or an equivalent platform, and analyze performance.
• Partner with product and engineering teams to define P0+ data requirements, latency, and data-piping methodologies for user journeys, product and messaging flows, and scalable lifecycle and transactional programs.
• Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle campaigns with broader go-to-market and product strategies.
• Plan roadmaps, write test plans, build and quality-assure campaigns, and analyze outcomes.
• Create scalable processes and continually optimize ways of working.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed