About The Position

As a Leasing & Sales Consultant, you’ll drive occupancy and revenue at the community by combining proactive sales strategies with exceptional prospect and resident engagement. The role focuses on turning prospects into residents and creating an experience that makes them proud to call Cortland home. You will manage the sales pipeline, meet leasing goals and conversion targets, guide potential residents through the leasing process, and deliver personalized service. You will also support community marketing and social media, organize resident events, and adjust your approach based on market conditions, prospect needs, coaching, and leadership guidance. The position calls for professionalism, accountability, resilience, and alignment with Cortland’s premium brand.

Requirements

  • Strong desire to succeed in a goal-oriented, fast-paced sales environment.
  • Confident, persuasive, people-focused approach and ability to build rapport.
  • Coachable and resilient, with a positive attitude and willingness to learn.
  • Motivation by targets, results, and earning potential, and comfort being held to goals.
  • Organization, discipline, follow-up, time management, and attention to detail.
  • Comfort learning and using CRM systems to track leads and customer interactions.
  • Professional, polished, and approachable personal presentation.
  • Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

  • At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

  • Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.
  • Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
  • Use consultative selling techniques to understand prospect needs, present solutions, and communicate value.
  • Keep CRM records accurate and current for prospect interactions.
  • Monitor and report lead activity, conversion metrics, and pipeline health.
  • Maintain organized and timely follow-up and consistent prospect engagement.
  • Guide potential residents through the leasing process and provide a simple, stress-free experience.
  • Anticipate needs, offer personalized solutions, and create memorable interactions.
  • Build relationships that encourage resident loyalty and referrals.
  • Represent the community and showcase its homes, lifestyle, and amenities.
  • Handle objections constructively.
  • Establish, manage, and maintain marketing programs and social media presence.
  • Plan and execute resident events and engagement programs.
  • Apply coaching and feedback promptly and implement best practices.
  • Adapt sales approaches to market conditions, prospect needs, and leadership guidance.
  • Maintain integrity, accountability, reliability, and a polished, approachable presence.
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