Leasing & Sales Consultant, Bilingual-Cortland Lake Howell

Cortland•Casselberry, FL

About The Position

As a Bilingual Leasing & Sales Consultant, you’ll drive occupancy and revenue at the community by turning prospects into residents and creating an experience that makes residents proud to call Cortland home. The position combines proactive sales strategies, exceptional prospect engagement, and consultative selling to achieve leasing goals and deliver a premium community experience. The consultant manages the sales pipeline, follows up with potential residents, maintains accurate CRM records, and monitors lead and conversion activity. They guide prospects through the leasing process, build resident relationships, represent the community and its lifestyle, and support marketing, social media, resident events, and engagement programs. The role also requires responsiveness to coaching and market conditions, along with professional conduct aligned with Cortland’s brand standards.

Requirements

Strong desire to succeed in a goal-oriented, fast-paced sales environment.
Confident, persuasive, people-focused approach and ability to build rapport.
Coachability, resilience, a positive attitude, and willingness to learn.
Motivation by targets, results, and earning potential, and comfort being held accountable to goals.
Organization, discipline, follow-up, time management, and attention to detail.
Comfort learning and using CRM systems to track leads and customer interactions.
Professional, polished, approachable presentation.
Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

At least 6 months of sales, customer-facing, or performance-driven experience.

Responsibilities

Achieve and exceed leasing goals, conversion targets, and KPIs to drive occupancy and revenue.
Manage the sales pipeline by promptly following up with prospects, nurturing leads, and closing leases.
Use consultative selling to understand prospect needs, present solutions, and communicate value.
Maintain accurate CRM records of potential resident interactions.
Monitor and report lead activity, conversion metrics, and pipeline health.
Stay organized and ensure timely follow-up and consistent prospect engagement.
Guide potential residents through the leasing process with confidence and care.
Deliver personalized, concierge-level service and memorable interactions.
Build relationships that encourage resident loyalty and referrals.
Represent the community and showcase its homes, lifestyle, and amenities.
Handle objections constructively and turn challenges into opportunities.
Establish and maintain marketing programs and a social media presence to attract and retain residents.
Plan and execute resident events and engagement programs.
Implement coaching, feedback, and best practices promptly.
Adapt sales approaches to market conditions, prospect needs, and leadership guidance.
Maintain integrity, accountability, reliability, and a polished, approachable presence.