Leasing & Marketing Team Leader, New Development

Cardinal Group Career•Medford, MA

About The Position

The New Development Leasing & Marketing Team Leader assists the New Development Community Manager with property operations, concentrating on leasing, marketing, branding, future resident relations, and the temporary leasing office and community. The role works toward 100% occupancy through pre-leasing future availability. The position is full-time and non-exempt, with hourly compensation and eligibility for benefits and bonuses. The Team Leader uses the company’s leasing procedures to welcome and assist prospective residents, presents the leasing office and materials, completes applications, and follows up with prospects. The role also supports training for leasing team members, maintains the temporary office and tour route, plans and executes marketing initiatives and events, manages community social media, and works to improve the community’s online reputation. Participation in required Cardinal U training and maintaining Cardinal Way of Leasing certification are expected. The work takes place both indoors and outdoors throughout apartment buildings and property amenities, with exposure to weather and other potentially unpleasant or hazardous outdoor conditions. The role requires physical access to interior and exterior property areas and the ability to work in all weather conditions. Rare or regular travel may be required to assist properties or attend training. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions.

Requirements

1–2 years of customer service and sales experience.
Strong social media skills, an understanding of current digital marketing trends, and thorough knowledge of social media marketing strategy.
Strong communication skills.
High energy and enjoyment of a fast-paced environment.
Enjoys and takes pride in providing excellent service.
Excellent, warm, friendly, and helpful customer service in person and on the phone.
Basic computer skills, including typing and writing correspondence and memos.
High school diploma or equivalent.
Availability to work evenings and weekends.
Ability to embody Cardinal Culture and Cardinal Core Values every day.
Ability to perform duties requiring regular use of hands to finger, type, handle, or feel; talk or hear; stand, walk, reach, climb, stoop, and squat.
Ability to access all exterior and interior parts of the property and amenities and work indoors and outdoors in all weather conditions.
Ability to push, pull, lift, carry, or maneuver weights up to 20 pounds.
Required vision abilities include close, distance, color, peripheral, and depth perception, and ability to adjust focus.

Responsibilities

Use company leasing procedures to greet, qualify, and determine the needs of prospective clients; present the temporary leasing office and materials; use feature-and-benefit selling; close sales; and follow up through Cardinal’s Sales Platform.
Earn and maintain Cardinal Way of Leasing certification by using available resources and passing in-house and third-party shops according to Cardinal Training Department standards.
Assist the Community Manager in training full-time and part-time leasing team members on job duties, including customer service, phone etiquette, leasing workflows, resident interactions, marketing, and Cardinal Way of Leasing.
Answer incoming phone calls professionally and direct or handle them appropriately for prospective clients, clients, internal team members, and vendors.
Complete lease applications, participate in application verification, and notify prospective clients of results.
Maintain the temporary office and tour route to preserve curb appeal.
Implement new development grand-opening events and open houses.
Plan and execute a Monthly Marketing Plan, which may include resident events, housing fairs, open houses, orientations, university and local marketing events, promotional items, incentives, outreach, social media, and digital marketing.
Build partnerships with local businesses and national vendors and conduct outreach marketing to create brand awareness.
Run community social media accounts, create audience-relevant content, design engagement campaigns across channels, and use analytics to inform decisions.
Maintain and improve the community’s online reputation through reviews and internal satisfaction survey tools.
Participate in Cardinal U training as required.
Perform other related duties as assigned by the Team Leader.