Leasing & Marketing Team Leader, New Development

Cardinal Group Career•Vestal, NY

About The Position

The New Development Leasing & Marketing Team Leader assists the New Development Community Manager with property operations, focusing on leasing, marketing, branding, future resident relations, and the temporary leasing office and community. The role works toward 100% occupancy through pre-leasing future availability. It includes presenting the property to prospective clients, supporting and training leasing team members, implementing marketing plans and events, managing social media and online reputation, and maintaining the leasing office and tour route. This is a full-time, non-exempt position.

Requirements

1–2 years of customer service and sales experience.
Strong social media skills.
Strong understanding of current digital marketing trends and thorough knowledge of social media marketing strategy.
Strong communication skills.
High energy and ability to work in a fast-paced environment.
Enjoys and takes pride in providing excellent service.
Warm, friendly, and helpful customer service in person and on the phone.
Basic computer skills, including typing and writing correspondence and memos.
High school diploma or equivalent.
Available to work evenings and weekends.
Ability to embody Cardinal Culture and Cardinal Core Values every day.

Responsibilities

Greet prospective clients, qualify their needs, present the temporary leasing office and leasing materials, use feature-and-benefit selling, close sales, and follow up using the Cardinal Way of Leasing.
Earn and maintain Cardinal Way of Leasing certification by using available resources and passing in-house and third-party shops according to Cardinal Training Department standards.
Assist the Community Manager in training full-time and part-time leasing team members on customer service, phone etiquette, leasing workflows, resident interactions, marketing, and Cardinal Way of Leasing.
Answer incoming phone calls professionally and handle inquiries from prospective clients, clients, internal team members, and vendors appropriately.
Complete lease applications, participate in application verification, and notify prospective clients of results.
Maintain the temporary office and tour route to preserve curb appeal.
Implement new-development grand opening events and open houses.
Plan and execute a Monthly Marketing Plan, potentially including residential events, housing fairs, open houses, orientations, university and local marketing events, promotional items, incentives, outreach, social media, and digital marketing.
Build partnerships with local businesses and national vendors and conduct outreach to create brand awareness.
Run the community’s social media accounts, create engaging content and campaigns across channels, and use analytics to inform decisions.
Maintain and improve the community’s online reputation through reviews and internal satisfaction survey tools.
Participate in Cardinal U training as required.
Perform other related duties as assigned by the Team Leader.