Leasing Manager

The Michaels Organization•Buffalo, NY
•$21 - $23

About The Position

The Leasing Manager oversees sales and marketing projects and ensures that branding, leasing, and marketing policies are followed consistently at the site. Reporting directly to the Property Manager, the role works closely with the Regional Leasing Specialist and VP of Marketing and Leasing to set leasing goals and develop plans to achieve budgeted occupancy. The Leasing Manager leads onsite leasing and marketing practices, supports and develops team members, builds community and campus relationships, and is responsible for achieving the leasing goals in the yearly Marketing Plan. The position involves developing marketing materials and strategies, coordinating approved events and monthly initiatives, monitoring leasing quality and records, and conducting market research. The Leasing Manager also assists with hiring Leasing Specialists and takes on special projects as directed. The role may require working outdoors in extreme conditions and sitting, walking, or standing for lengthy periods.

Requirements

  • High degree of proficiency in Microsoft Word and Excel.
  • Proficiency with social marketing platforms, including Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat, as well as other programs as needed.
  • Outgoing, dynamic personality and willingness to engage groups.
  • Ability to train, motivate, and develop team members.
  • Goal-oriented.
  • Ability to work independently and lead a group.

Nice To Haves

  • College degree.
  • Prior student housing, real estate, or hospitality experience.

Responsibilities

  • Ensure site compliance with national branding, programs, and marketing goals in the annual marketing plan.
  • Develop and distribute leasing and marketing collateral, including flyers; submit PRFs and verify the accuracy of printed materials.
  • Supervise the planning, preparation, and implementation of approved marketing, leasing, and property events and social media competitions.
  • Assist with, review, and ensure execution of monthly marketing calendars and initiatives.
  • Attend and participate in leasing and marketing calls and meetings.
  • Train and mentor Leasing Specialists and other onsite team members in customer service, lead response, tours, phone calls, Fair Housing, and competition visits.
  • Assist with recruiting and interviewing new Leasing Specialists.
  • Establish sales and marketing strategies to increase traffic and closing ratios.
  • Conduct marketing research and maintain thorough product and market knowledge.
  • Complete and submit accurate reports on time.
  • Lead preparation and maintenance of leasing paperwork, audit files as needed, and ensure information is accurately represented in Entrata.
  • Manage and maintain accurate vanity numbers; use Entrata programs, including call listening, to monitor leasing and marketing quality.
  • Recommend strategies as the market evolves.
  • Prepare the yearly Marketing Plan and ensure the site achieves its projected leasing goals.
  • Build and maintain campus relationships and meet routinely with appropriate department heads.
  • Build and maintain business-to-business relationships in the community.
  • Perform special projects and tasks as directed.
  • Adhere to company policies and procedures.

Benefits

  • Competitive wage.
  • Comprehensive benefits package, including medical, dental, vision, and prescription coverage.
  • Generous paid time off.
  • 401(k) plan with company match.
  • Children may apply for the Michaels Employee Scholarship Program.
  • Professional development opportunities.
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