Leasing Director (Cole Motor & Gathyr)

Buckingham Companies•Indianapolis, IN

21h

About The Position

The Leasing Director drives and oversees leasing and renewal activity, occupancy goals, available product, pricing, marketing promotions, reporting, and recommendations. The role is expected to serve as the leasing team’s most productive leaser and role model, lead leasing efforts at challenging properties, develop and update training programs and procedures, mentor and oversee leasing staff, partner with the Property Manager or Multi-Site Manager, and lead weekly management meetings. The position operates as an independent leasing and marketing professional. The Leasing Director motivates and develops leasing consultants, supports resident relations and retention, evaluates market conditions and property performance, and recommends marketing and pricing strategies. The role also ensures consistent leasing administration, property presentation, training, and customer service. A minimum of two weekends per month is required.

Requirements

Minimum of seven years of sales experience.
Minimum of five years of experience in leasing, marketing, or training for multifamily properties.
Proven sales and marketing experience with a consistent record of meeting or exceeding sales goals.
Successful track record of meeting occupancy and revenue goals.
Ability to write, research, and prepare market analyses.
Ability to analyze trends, develop solutions, and execute them.
Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Proficiency in Yardi or equivalent software.
Proficiency in CRM or equivalent systems.
Valid driver’s license and reliable private transportation.
Big-picture and strategic thinking skills.
High degree of professionalism and ability to share information transparently and effectively across departments.
Strong technical understanding of design and construction.
Demonstrated negotiation skills.
Experience in budget planning, expense monitoring, and profit-and-loss responsibility.
Strong leadership, management, communication, and collaboration skills.
Results-oriented and solution-focused approach; strong accountability and ownership.
Sound judgment and decision-making skills.
Ability to multitask, prioritize, and meet changing deadlines.
Excellent organizational and time-management skills.
Excellent internal and external customer-service skills.
Ability to work a minimum of two weekends each month.

Nice To Haves

Bachelor’s degree desired in business, finance, marketing, real estate, or a property management degree program; alternatively, some college with at least seven years of sales experience.

Responsibilities

Motivate and lead leasing consultants to achieve goals, maintain occupancy, and provide exceptional customer service.
Lead and implement resident retention and lease renewal programs, including consistent move-in orientations.
Review weekly occupancy, leasing, and pricing reports; forecast occupancy trends and make market and pricing recommendations to the Property Manager.
Develop and implement marketing promotions and programs, with emphasis on corporate outreach and preferred employer programs.
Develop, publish, and implement training schedules and programs for new and existing leasing staff, covering marketing and sales, product knowledge, skills, policies, procedures, and computer use.
Shop and survey competing properties to assess marketing, incentives, pricing, curb appeal, rental efforts, and efficiency.
Prepare property market studies and marketing plans, including rent comparisons, unit mix, amenities, services, target markets, leasing staff evaluations, advertising, signage, competition, and training needs.
Design and write project display ads and review advertising media for effectiveness and Fair Housing compliance.
Attend marketing and training seminars to keep property marketing and training practices current.
Assign, review, and oversee daily leasing paperwork; audit lease files and adhere to lease file policy.
Track advertising, promotions, publications, and other marketing strategies, regularly reviewing online and published materials for accuracy and effectiveness.
Conduct property and unit walks to ensure apartments, tour paths, offices, business centers, clubhouses, models, and market-ready units meet standards; inspect move-outs and vacancies and report service needs.
Train, coach, and manage onsite leasing staff; hold weekly one-on-one meetings and recommend, plan, and track staff training, development, and growth opportunities.
Obtain bids and recommend branded novelty items for the property or company.
Review satisfaction survey results and recommend improvements.
Prepare for, participate in, and potentially conduct weekly pricing evaluations.
Develop new and revise existing training procedures.
Conduct property and apartment tours, respond to telephone inquiries, greet prospective residents, take applications and deposits, verify information, and follow up with prospective residents.
Assist with resident relations by handling resident calls, requests, and concerns.
Work a minimum of two weekends each month.
Perform other duties as assigned by the supervisor.