Leasing Director

Progress Residential•Atlanta, GA

About The Position

The Regional Leasing Director at Progress Residential drives leasing performance across a portfolio of approximately 30,000 homes. The role optimizes leasing operations by managing the regional Lead Management Team and Market Leasing Managers, supporting revenue growth, and maintaining customer satisfaction. It uses market insights and cross-functional collaboration to develop leasing strategies, improve occupancy, pricing, home conditions, and lead conversion. The director leads and develops teams, sets and executes strategic leasing goals, monitors performance and market conditions, addresses underperforming markets, and supports recruitment, hiring, and training. The role also coordinates with Market Operations, Lead Management, Pricing and Revenue Management, Lead Generation, and centralized teams; supports leasing and renewal processes; and ensures compliance with company standards and regulatory requirements. Travel may be required. An active Georgia real estate license is required and must be held with the company; the employee may not practice real estate outside this role.

Requirements

Ten or more years of property management or leasing experience, with a strong understanding of industry practices.
Ability to analyze data, apply financial principles, and make informed business decisions.
Excellent written and verbal communication skills.
Expertise in problem solving, critical thinking, and strategic planning.
Ability to collaborate with others and support cross-functional efforts.
Active Georgia real estate license, held with the company; practicing real estate outside this role is not permitted.
Ability to travel as needed to support the team.

Nice To Haves

Knowledge of or experience with real estate technology tools such as Yardi.
Proficiency with Salesforce.
Broker license.

Responsibilities

Oversee leasing operations across the assigned division and drive high performance and optimal occupancy.
Use market insights to make rent recommendations and take strategic leasing actions to increase revenue and portfolio value.
Review market trends, rent levels, competitor activity, and property conditions, adjusting strategies as needed.
Meet or exceed leasing, revenue, occupancy, and other performance targets through targeted actions and continuous improvement.
Improve pricing strategies, home conditions, lead conversion, and leasing processes.
Establish and execute strategic goals and initiatives for the regional portfolio.
Guide and motivate the regional Lead Management Team and Market Leasing Managers, address performance challenges, and implement improvement plans.
Oversee recruitment, hiring, development, and training of leasing teams.
Evaluate the needs and demographics of prospective and current residents to improve leasing effectiveness and customer satisfaction.
Formulate and implement sales strategies and support programs to maximize leasing success and revenue.
Work with Directors of Market Operations to support and enhance leasing and renewal processes.
Host weekly meetings with Lead Management Teams to coordinate marketing plans and assess performance.
Partner with Pricing and Revenue Management to refine leasing reports and discuss pricing and KPIs.
Follow company standards and regulatory requirements, and reinforce policies, processes, and procedures.
Assist with occupancy timelines and provide accurate forecasts.
Report and escalate habitability, legal, or resident concerns to management.
Review performance reports for accuracy and identify opportunities for improvement.
Collaborate with cross-functional and centralized teams to resolve issues, provide feedback, improve processes, and align execution with company objectives.
Maintain a comprehensive understanding of lease provisions and resident regulations.
Maintain accountability for budgets, performance targets, and company initiatives, and undertake additional duties as assigned.