Director of Leasing

Coastal Ridge•Columbus, OH

11h•Onsite

About The Position

The Director of Leasing owns leasing strategy and occupancy performance across Coastal Ridge’s student and conventional multifamily housing portfolio. This role sets standards for the prospect experience, monitors and diagnoses leasing funnel performance, and works with Operations to recommend and implement improvements. The Director leads the sales leadership team through the National Sales Manager, oversees reputation management, and develops national, corporate, and institutional partnerships, as well as sister-selling and cross-leasing strategies. The position is based at the corporate office in downtown Columbus, Ohio, with regular travel to Coastal Ridge communities, markets, and partner meetings. The Director collaborates with Resident Experience, Training, Marketing, and Operations to support leasing performance, prospect experience, and team development. Coastal Ridge describes itself as a vertically integrated multifamily real estate operator, investor, and developer, supported by more than 900 real estate professionals.

Requirements

High school diploma or equivalent required.
At least 8 years of progressive sales and leasing experience in the multifamily real estate industry.
At least 3 years of experience in a corporate or portfolio-level leasing and sales leadership role.
Experience leading managers and remote teams.
Demonstrated experience building KPIs and analyzing leasing funnel data.
Advanced Excel and reporting skills.

Nice To Haves

Bachelor’s degree preferred.
Experience in both student and conventional housing strongly preferred.
Experience with Entrata and AI leasing platforms such as EliseAI preferred.
Experience with reputation management platforms preferred.
Experience developing corporate or institutional partnerships preferred.

Responsibilities

Set benchmarks for and monitor key leasing metrics, including lead-to-tour, tour-to-application, application completion, and outgoing activity; refresh leasing KPIs and how they are communicated.
Use funnel data to guide property-level leasing strategy and present recommendations to Operations.
Partner with Training and Marketing to monitor the end-to-end prospect experience, including AI leasing tools, and establish a recurring audit cadence.
Guide leasing strategy for new developments, lease-ups, and newly onboarded properties.
Develop outreach plans that help onsite teams generate traffic through business-to-business connections and word-of-mouth marketing.
Own reputation management strategy, including the reputation platform, processes, KPIs, and review-related bonus component.
Develop national and corporate partnerships and industry relationships to drive leasing through preferred relationships and larger-scale programs.
Own sister-selling and cross-leasing strategy, partnering with Marketing on supporting tools such as the Corporate ILS.
Lead, coach, and develop the sales leadership team; set goals, hold managers accountable, and build a bench of future leaders.
Own the sales department project roadmap, including priorities, owners, and deadlines for initiatives supporting leasing nationally.
Partner with Resident Experience on reputation and prospect first-impression standards, including curb appeal and tour paths.
Partner with Training on prospect experience standards, human intervention standards, SOPs, and training related to leasing tools.
Raise leasing performance gaps directly with Regional Managers and develop action plans together.