Leasing and Marketing Manager -The Lofts at Gloucester

Edgewood Properties•Blackwood, NJ

9d•Onsite

About The Position

Since its founding in 1992, Edgewood Properties has established itself as a leading real estate development and property management company. With corporate headquarters in New Jersey, the company is on a course of growth leading to activities across the nation. Given ongoing construction and development plans, our current apartment portfolio of 6,000 plus units is expected to double in the next couple of years and rise to over 12,000 units in the next five years. Given our rapid portfolio growth, coupled with ownership's desire to develop and hold rather than sell, the timing is ideal for qualified candidates to come on-board. We're currently seeking a Leasing and Marketing Manager for one of our multi-family properties. Must have previous experience in apartment leasing and management. Candidate will work full-time at The Lofts at Gloucester , Blackwood, NJ

Requirements

High school diploma or equivalent (required).
Previous experience in apartment leasing and management required
High Proficiency in CRM, Microsoft Office, RealPage Property Management software, and other relevant database and property management tools.
Strong knowledge of marketing and social media platforms, including ILS, Apartments.com, Google, TikTok, and Instagram.
Excellent interpersonal skills, capable of mentoring and guiding peer staff members.
Ability to work a flexible schedule, including weekends and holidays, as needed.
Commitment to providing excellent customer service within a luxury property setting.

Responsibilities

Manage and oversee the leasing process for all properties within their portfolio.
Lead the recruitment, interviewing, and onboarding of new leasing staff. Provide comprehensive training and ongoing support to Leasing Specialist, ensuring they are well-equipped to meet their leasing objectives.
Oversee the entire move-in process from start to finish, from application to keys handed, ensuring a smooth move-in experience for new residents. Hold leasing staff accountable for the accuracy and efficiency of move-ins, including but not limited to all tasks associated with the move-in procedure.
Conduct regular property visits (minimum of 2 times a month) and hold documented monthly one-on-one meetings with leasing associates. Ensure tour paths, model apartments and all leasing-related activities comply with company standards. Perform current resident file audits and oversee Marketing Surveys, and ILS (Internet Listing Service) audits, maintaining open communication with marketing teams.
Ensure lease renewals are completed on time, and maintain Edgewood Properties renewal retention rate of 60%. Review and stagger lease expirations according to seasonality, market trends and current/future traffic trends. Hold Leasing Specialist accountable for their responsibilities, ensuring that leasing goals and occupancy targets are met based on budgeted occupancy. Arrange and lead weekly meetings with community managers to review occupancy, move-ins, leasing activity, reasons for move-outs, vacancy rates, and unit status.
Conduct daily check-ins with leasing agents to monitor performance and provide support. Oversee property management software usage daily, ensuring proper lead follow-up, utilization, and performance tracking. Manage, review and update Daily Leads Log. Take tours and secure leases for your assigned properties as needed to achieve property leasing goals.
Develop and maintain individualized marketing plans for each property in collaboration with the marketing team. Schedule and oversee quarterly secret shop reports, providing training based on feedback.
Ensure all unit walkthroughs are conducted prior to move-ins to address any issues. Communicate with the design team regarding refresh needs for dated units.
Analyze and review rental rates with community managers to suggest changes as needed. Manage and budget concession dollars to ensure financial goals are achieved. Monitor and ensure leasing goals align with financial targets to meet NOI.
Sending the weekly WOR and 30-60-90 report to the corporate staff for each of your properties. Auditing all leasing reports to ensure accuracy and timely completion.
Scheduling leasing coverage with community manager based on your portfolio’s needs. Assist leasing with touring as needed at your properties.