Lead Product & Content Marketer

Go Fish Digital

About The Position

Go Fish Digital is seeking a hands-on Product & Content Marketing Leader to build and lead its product and content marketing function and help accelerate growth across digital and performance marketing services. Reporting to the EVP of Sales, this leader will work closely with service leaders, subject matter experts, Demand Generation, and Sales to define where the company competes, differentiate its offerings, sharpen its market story, and turn its expertise and client results into commercial content for mid-market buyers. This is a hands-on leadership role in a lean team. The position leads a Content Marketing Specialist and personally develops positioning, writes key copy, interviews experts and customers, and sets editorial standards. The role has ownership of positioning, offering narratives, and content priorities, and partners with specialists across SEO/GEO, AI, paid media, social commerce, and creative. The role develops and owns positioning and offering strategy across services, technology-enabled offerings, and the Barracuda AI platform; builds customer and market understanding through interviews, competitive intelligence, and win/loss feedback; leads content strategy and commercial storytelling; equips Demand Generation and Sales with messaging and sales materials; and leads go-to-market planning and effectiveness measurement for new or repositioned offerings.

Requirements

10+ years of relevant B2B marketing experience, including substantial ownership of product marketing, positioning, or offering strategy for complex services or technology-enabled solutions.
Experience marketing agency or professional services offerings, digital marketing platforms, or marketing technology to senior marketing decision-makers.
Demonstrated success translating customer insight and differentiated capabilities into positioning, offerings, and content that support mid-market or enterprise sales.
Ability to define target buyers, customer problems, value propositions, and competitive differentiation in partnership with service and commercial leaders.
Exceptional writing and editorial skills, with a strong portfolio of positioning, commercial copy, client stories, or thought leadership.
Ability to personally produce high-quality work and improve the work of others.
Ability to independently interview customers and experts, challenge vague claims, and explain technical capabilities in terms of business value.
Comfort leading a small team, setting priorities, coaching writers, and working directly with senior leaders and subject matter experts.
Ability to turn strategy into usable campaigns, launch materials, and sales assets while managing competing priorities and shared resources.

Nice To Haves

Understanding of SEO/GEO, paid media, social commerce, conversion-focused creative, or AI-enabled marketing solutions.
Experience establishing product marketing or content practices in a growing organization or helping reposition a business for larger customers.
Experience improving seller adoption of messaging and commercial materials for a consultative sales process.

Responsibilities

Develop and own positioning, differentiation, and messaging across services, technology-enabled offerings, and the Barracuda AI platform.
Partner with service and commercial leaders to define priority customer problems, use cases, and ways to package capabilities.
Clarify how individual offerings and service combinations create measurable business value for target buyers.
Translate technical capabilities into clear market propositions and establish a consistent commercial story across offerings, verticals, marketing, sales, and delivery.
Conduct customer, prospect, and sales interviews to understand buying priorities, triggers, objections, and decision criteria.
Refine Ideal Customer Profiles, buyer personas, and priority vertical narratives with commercial and service leaders.
Own a competitive intelligence process, including a competitor watchlist, evidence tracker, monthly brief, and quarterly leadership review; use findings to inform positioning, battle cards, client proof, and campaign ideas.
Use win/loss feedback and commercial performance to challenge assumptions and improve positioning and offerings.
Set content priorities around buyer needs, differentiated expertise, client proof, and services targeted for growth.
Lead development of quantified client stories, vertical insights, original research, thought leadership, and campaign content.
Interview subject matter experts and clients and develop their knowledge into specific, credible stories.
Write and edit key messaging, landing pages, outbound and nurture copy, and other commercial assets.
Manage and coach the Content Marketing Specialist through briefs, editorial direction, and actionable feedback.
Develop research, perspectives, and presentation content for executives and subject matter experts at industry conferences, panels, and thought leadership opportunities.
Partner with leadership and PR resources to strengthen market credibility through awards, rankings, analyst engagement, and other third-party validation.
Partner with Demand Generation to turn positioning, client stories, and research into campaign themes, offers, and buyer journeys.
Own messaging frameworks, client proof, and product content for presentations, service overviews, competitive battle cards, and objection-handling materials.
Partner with Sales Enablement on seller training and readiness, and work with Sales leadership to introduce messaging and support its use in buyer conversations.
Use campaign and sales feedback to improve content clarity, relevance, and effectiveness.
Manage creative resources to produce high-quality content and creative for channels.
Lead go-to-market planning for new or repositioned offerings, aligning target buyers, value propositions, proof, content, and launch readiness.
Coordinate launches and priority content with service leaders, Demand Generation, Sales, and shared creative and web specialists.
Maintain a focused roadmap and content calendar, prioritizing commercially valuable client stories and initial offering and vertical narratives while developing broader positioning and market credibility in phases.
Assess effectiveness through seller adoption, buyer feedback, campaign and opportunity conversion, and win/loss insights in partnership with Demand Generation and GTM Operations.