Lead Marketing Production - Digital Execution Consultant – Digital Execution

Wells Fargo•Minneapolis, MN

11h•$100,000 - $179,000•Hybrid

About The Position

Wells Fargo is seeking a Lead Marketing Production Consultant to join the Digital Owned Channel Execution team. The role leads and supports the execution and delivery of complex digital marketing content across Wells Fargo’s digital channels and content management platforms. It combines hands-on digital execution expertise with project leadership, problem solving, and subject matter expertise to deliver accurate and effective digital customer experiences. The consultant partners across Marketing, Technology, Product, and other cross-functional teams to manage complex execution needs, support digital platform capabilities, troubleshoot issues, improve execution processes, and guide team members. The position also supports content migrations, platform enhancements, new digital capabilities, testing and implementation, and ongoing improvements to execution workflows and documentation. This is a hybrid role requiring three days in the office and two days remote at an approved posting location, with travel of up to 10%. The position is not eligible for visa sponsorship, and relocation assistance is unavailable. The base pay range is $100,000 to $179,000, with potential incentive opportunities. The posting end date is November 14, 2026.

Requirements

5+ years of Marketing Production experience, or equivalent demonstrated through work experience, training, military experience, education.
Strong project leadership, organizational, analytical, and problem-solving skills.
Ability to manage multiple complex initiatives, priorities, dependencies, and deadlines.
Ability to translate business and marketing requirements into executable digital solutions.
Strong consulting and relationship management skills, including building trusted partnerships across teams.
Ability to work effectively across Marketing, Technology, Product, Risk, Compliance, and other cross-functional organizations.
Ability to work independently, exercise sound judgment, and identify and escalate execution risks appropriately.
Excellent verbal, written, and interpersonal communication skills.
Ability to quickly learn new digital platforms, processes, capabilities, and technical concepts.
Experience working in a fast-paced, changing, and matrixed organization.
Ability to travel 10% of the time.
Ability to work a hybrid schedule: three days in the office and two days remotely at an approved posting location.

Nice To Haves

Experience executing digital content across enterprise content management platforms such as Adobe Experience Manager (AEM), SDL Tridion, WordPress, or similar platforms.
Experience supporting complex digital content builds and non-templated execution.
Strong understanding of the digital content lifecycle, including content development, testing, peer review, quality assurance, implementation, and ongoing maintenance.
Experience supporting content migrations, platform enhancements, or new digital capability implementations.
Experience troubleshooting digital content and content management platform issues in partnership with Technology teams.
Experience supporting testing and implementation activities for new digital capabilities.
Ability to read and interpret HTML and CSS to support content execution and troubleshooting.
Experience with Adobe Target or other digital testing and personalization platforms.
Knowledge of web accessibility standards, including WCAG, and experience supporting accessibility testing.
Experience developing procedures, job aids, training materials, and other execution documentation.
Demonstrated ability to provide technical guidance, knowledge sharing, and cross-training to peers.

Responsibilities

Lead execution of complex digital content builds, updates, testing, and deployments across multiple content management platforms.
Execute and support digital marketing content using platforms such as Adobe Experience Manager (AEM), SDL Tridion, WordPress, Adobe Target, and other internal content management systems.
Coordinate complex and high-priority digital execution requests, including requirements, timelines, dependencies, testing, implementation, and issue resolution.
Serve as a subject matter resource for digital content execution processes, platforms, and capabilities.
Consult with Marketing and cross-functional partners on execution requirements, feasibility, approach, and digital channel capabilities.
Lead execution activities supporting content migrations, platform enhancements, new capabilities, and other digital initiatives.
Partner with Technology, Product, and support teams to troubleshoot digital content and platform issues and drive resolution or escalation.
Support testing and implementation of new digital capabilities, including content builds, test-script development, regression testing, and implementation readiness.
Perform and support peer reviews to promote execution quality, consistency, and adherence to established requirements.
Identify execution risks, dependencies, and potential delivery issues and coordinate resolution or escalation.
Identify opportunities to improve execution workflows, documentation, templates, and processes to increase efficiency and scalability.
Develop and maintain procedures, job aids, training materials, and platform documentation.
Provide technical guidance, knowledge sharing, and cross-training to team members.
Manage multiple concurrent initiatives and changing priorities in a fast-paced, matrixed environment.
Follow applicable risk programs, policies, procedures, and compliance obligations, and escalate and remediate issues appropriately.