Lead Manager Consumer Marketing Vapor

British American Tobacco•Winston-Salem, NC

14d•Hybrid

About The Position

Reynolds American is seeking a Lead Manager Consumer Marketing Vapor in Winston-Salem. This role leads the development and execution of marketing communications and creative assets that support sales, customer engagement, and brand objectives. The position serves as the key link between Marketing and Sales, translating business goals and customer insights into effective campaigns and creative strategies. The role manages agency partners, project timelines, budgets, and approvals; aligns cross-functional teams; and tracks campaign performance to guide continuous improvement. It leads strategy and creative development for point-of-sale materials, direct mail, trade show communications, and sales-facing assets. Reynolds American describes a collaborative environment focused on internal advancement, continuous improvement, learning, and career development. The company also highlights its commitment to valuing different perspectives and talents.

Requirements

Bachelor’s degree required; a degree in Marketing, Business, Communications, or a related field is specified. Equivalent business experience may be considered.
At least 1–3 years of experience in brand marketing or campaign management.
Demonstrated experience developing creative briefs and managing end-to-end creative asset development with agency partners.
Strong written communication skills to develop clear, actionable creative briefs that align stakeholders and agency partners.
Ability to evaluate creative concepts and assets against brand strategy and campaign objectives.
Strong organizational skills to manage multiple projects and timelines.
Ability to navigate ambiguity, manage project risks and dependencies, and translate business requirements into actionable plans.
Ability to collaborate cross-functionally with internal stakeholders and external agency partners to align objectives and build strong working relationships.
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

Responsibilities

Lead strategy and creative development for point-of-sale materials, direct mail programs, trade show communications, and sales-facing assets.
Serve as the primary liaison between brand marketing and sales, incorporating customer and sales insights into communication strategies.
Translate business objectives and audience insights into strategic creative briefs for agency partners, defining deliverables and success metrics across owned touchpoints.
Manage agency relationships and provide clear, actionable feedback throughout creative development to ensure deliverables align with the strategic brief.
Collaborate with marketing, sales, and operations teams to align materials with campaign goals and product launches.
Manage timelines, budgets, and approvals for creative projects from concept through implementation.
Track and report campaign performance, using insights to inform future campaign initiatives.

Benefits

401(k) plan with employee contributions matched at 100% up to 6% of eligible compensation, plus an additional company contribution of 3%.
Medical, dental, vision, and prescription drug benefits.
Health Savings Account startup contribution for employees enrolled in the high-deductible health plan.
Health Care and Dependent Care flexible spending accounts.
Employee assistance program with eight free counseling sessions per issue each calendar year for employees and dependents.
Company-paid life insurance and accidental death or dismemberment insurance.
Voluntary group-rate insurance options, including life, accident, critical illness, disability buy-up, and auto and home insurance.
Tuition reimbursement and student loan support.
Dependent scholarship programs.
Confidential personal financial counseling.
On-site health centers and 24/7 fitness centers at certain company locations.
Charitable giving matching grants program.
Health-care concierge service.
Volunteer service opportunities.
Extensive training opportunities and access to online learning platforms and personalized growth programs.
Company vehicle for eligible employees.
Mobile phone allowance for eligible employees.
Paid sick and personal time, vacation, company holidays, and personal holidays.
Paid parental leave and temporary reduced work schedule opportunity.
Funeral, short-term disability, long-term disability, jury duty, military, released time for children’s education, and community outreach leave.
Other paid leave benefits as required by state or local law.