Lead Insights Analyst, Field Marketing

Chick-fil-A, Inc. • Atlanta, GA

83d • Hybrid

About The Position

As part of Chick-fil-A's Customer & Market Insights team, the Lead Insights Analyst supports Local & Market Level analytics by developing scalable reporting, conducting exploratory analyses, and enabling faster, more consistent delivery of insights to Field Marketing leaders. The role partners closely with senior analysts and strategists to turn complex data into actionable reporting while improving the team's speed, scalability, and self-service capabilities. Its focus is on building analytical foundations, automating recurring work, and expanding team reporting capabilities.

Chick-fil-A's Flexible Futures Model combines in-person work (currently a minimum of 8–10 days per month) with virtual work. The position has a travel requirement of 20%.

Requirements

• Experience partnering effectively with cross-functional teams and building strong relationships through collaboration.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong analytical skills in hypothesis generation and data identification.
• Ability to communicate insights clearly and compellingly.
• Experience or skills with Tableau, SQL, Excel, PowerPoint, Alteryx, and Power BI.
• At least 3 years of experience.
• Bachelor's degree or equivalent experience; the stated required fields include Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics, or a similar field.

Nice To Haves

• At least 6 years of experience.
• Experience with geolocation data and/or geospatial data processing.
• Experience in advanced analytics areas such as marketing mix modeling (MMM), price and promotion, product assortment, in-market testing, and digital measurement.
• Databricks and/or Python experience.
• Master's degree; preferred fields include Business Analytics, Statistics, Mathematics, Marketing Research, Economics, or a similar field.

Responsibilities

• Develop, maintain, and automate dashboards and recurring reports measuring market and local marketing performance.
• Perform exploratory analyses and prepare data to support business questions, promotional evaluations, A/B testing, and local marketing measurement.
• Build scalable data pipelines and reporting solutions using SQL, Databricks, Tableau, Alteryx, and related analytical tools.
• Improve reporting efficiency and stakeholder adoption by identifying opportunities for automation, self-service analytics, and standardized reporting.
• Ensure data quality and reporting accuracy by validating data sources, troubleshooting issues, and partnering with Data & Technology teams.
• Partner with teammates to translate business questions into analytical approaches and prepare data and insights that inform strategic recommendations.
• Document reporting methodologies, business definitions, and analytical processes to improve consistency, scalability, and knowledge sharing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior