Lead Marketing Analyst

AT&T•Atlanta, GA

5d•$128,400 - $192,600•Onsite

About The Position

The Lead Marketing Analyst turns customer and campaign data into clear, actionable insights that help Cricket acquire, engage, and retain customers more effectively. The role provides timely, accurate, and trusted information to guide marketing decisions and is accountable for the quality and adoption of its insights and reporting. The position analyzes customer behavior, segmentation, and lifecycle trends; develops recommendations that inform lifecycle, CRM, and retention strategies; and helps improve customer lifetime value. It owns marketing performance dashboards and executive scorecards, builds measurement frameworks and KPIs, establishes consistent metric definitions, and evaluates campaign results to recommend optimizations. The analyst partners with CRM, Retention, Brand, Finance, and Data teams to align on metrics and definitions, and influences decisions across teams without direct authority. Channel execution remains with functional owners. The role also contributes to data-driven marketing strategies, programs, and capabilities for new and existing products or services, supporting brand awareness, customer engagement, and revenue growth. This is a full-time, onsite position in Atlanta, Georgia, performed at the designated work location five days per week. No relocation is offered. The role is an experienced professional position with strategic autonomy, significant project leadership, influence on executive decisions, mentorship of less experienced staff, and frequent collaboration with senior leadership. It has no supervisory responsibility.

Requirements

Five or more years of experience in marketing, customer, or business analytics; the posting also states five or more years of related experience.
Proficiency in SQL and a visualization tool such as Tableau or Power BI.
Experience with customer segmentation, lifecycle, and retention analysis.
Strong ability to present insights to senior leaders and influence decisions.
Bachelor's degree in Analytics, Business, Statistics, Marketing, or a related field is desired; a bachelor's degree (BS/BA) is also listed as desired.

Nice To Haves

Wireless, telecom, subscription, or retail experience.

Responsibilities

Analyze customer behavior, segmentation, and lifecycle trends to identify growth and retention opportunities.
Translate analytical findings into clear recommendations for marketing leadership and functional teams.
Develop insights that inform lifecycle, CRM, and retention strategy and improve customer lifetime value.
Own marketing performance dashboards and executive scorecards.
Build measurement frameworks, KPIs, and consistent metric definitions for campaigns and programs.
Evaluate campaign results and recommend optimizations.
Partner with CRM, Retention, Brand, Finance, and Data teams to align on metrics and definitions.
Influence decisions across teams without direct authority; channel execution remains with functional owners.
Plan and implement marketing programs that support organizational objectives, forecast future needs, and develop strategic responses.
Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
Collaborate with product management and cross-functional teams to identify marketing opportunities, assess program impact, and promote customer awareness through marketing communications.
Prepare and analyze marketing activity reports to track campaign performance and alignment with business objectives.
Conduct financial analysis, allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with marketing and financial goals.
Lead significant projects, mentor less experienced staff, and implement long-term plans impacting the organization.

Benefits

Medical, dental, and vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid time off and holidays, including at least 23 vacation days per year and 9 company-designated holidays, based on date of hire.
Paid parental leave.
Paid caregiver leave.
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption reimbursement.
Short-term and long-term disability benefits.
Life and accidental death insurance.
Supplemental benefits, including critical illness, accident hospital indemnity, and group legal programs.
Employee Assistance Programs (EAP).
Employee wellness programs.
Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone.