Analyst Marketing

Palms • Las Vegas, NV

7d • Onsite

About The Position

Reporting to the Vice President of Marketing & Entertainment, the Marketing Analyst manages financial month-end reporting, budget forecasting, and P&L analysis, and provides actionable insights to support the Marketing Department’s strategic initiatives. The role evaluates market trends, competitor activity, and customer behaviors among current customers and prospective audiences to help foster a data-driven culture. It collaborates with department leaders to gather, manage, and analyze data for research initiatives, marketing performance evaluations, budgeting, and business decision-making.

The position uses data analysis and visualization tools to assess segment and campaign profitability, customer behavior, marketing activity, and customer engagement across marketing channels. It produces reports and presentations that communicate findings and recommendations to stakeholders, and works closely with the Strategic Marketing and Data Analytics team at a sister property to leverage shared workflows, tools, and best practices.

Requirements

• Bachelor’s degree in business, marketing, a quantitative field such as economics, statistics, or mathematics, or a related field; relevant experience may be considered in lieu of the stated minimum education requirement.
• At least two years of end-to-end data analysis experience in a marketing, sales, or media environment.
• Experience with data visualization, reporting, and dashboard-building tools such as SAS Visual Analytics, Power BI, Tableau, or Microsoft Fabric, including creating dynamic dashboards or reports.
• Experience with at least one of SAS, SQL, Python, or R.
• Ability to work in a fast-paced, high-performance environment with tight deadlines.
• Critical and independent thinking, sound judgment, and the ability to recognize when to ask for help.
• Ability to self-manage projects according to defined timelines and variable outcomes.
• Currently hold or be able to obtain a Nevada Gaming License.
• Ability to travel as needed to meetings, trade shows, conferences, promotional events, and properties.
• Ability to meet the physical demands described for the role, including prolonged sitting and computer use, occasional lifting or moving of objects, and mobility for work-related travel.

Nice To Haves

• Casino marketing or casino analytics experience.
• Familiarity with casino operations and understanding of player behavior and segmentation; strongly preferred.
• Proficiency in SAS.

Responsibilities

• Review the departmental P&L monthly and track expenses to ensure proper invoice and expense classification.
• Research outstanding or accrued line items to help close monthly departmental budgets with minimal adjustments or carryovers.
• Analyze and interpret complex data sets using tools such as Microsoft Excel/VBA, Power BI, SAS Enterprise Guide, or Microsoft Fabric, including data on segment and campaign profitability, customer behavior, and trends.
• Generate reports analyzing customers, competition, the industry, and marketing activities using charts, graphs, explanatory text, and established ROI formats.
• Use statistical analysis and data visualization to communicate findings and recommendations in reports and presentations.
• Identify and target customer segments based on demographics, preferences, behaviors, and other relevant criteria to support personalized marketing.
• Investigate data across marketing channels to understand customer engagement and analyze user behavior throughout the customer journey.
• Coordinate with the Strategic Marketing and Data Analytics team at a sister property to leverage shared workflows, tools, and best practices.
• Perform other duties as assigned to support efficient department operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level