Analyst Marketing

San Manuel Band of Mission Indians • Las Vegas, NV

8d • Onsite

About The Position

Reporting to the Vice President of Marketing & Entertainment, the Marketing Analyst manages financial month-end reporting, budget forecasting, and P&L analysis, and provides actionable insights in support of the Marketing Department’s strategic initiatives. The role evaluates market trends, competitor activity, and customer behaviors across existing customers and prospective audiences to foster a data-driven culture. It collaborates with department leaders to gather, manage, and analyze data for research initiatives, marketing performance evaluations, budgeting processes, and business decision-making.

Requirements

• Bachelor’s degree in business, marketing, a quantitative field such as Economics, Statistics, or Math, or a related field; relevant experience may be considered in lieu of the stated minimum education requirement.
• At least two years of end-to-end data analysis experience in a marketing, sales, or media environment.
• Experience with data visualization, reporting, and dashboard-building tools such as SAS Visual Analytics, Power BI, Tableau, or Microsoft Fabric, including creating dynamic dashboards and reports.
• Experience with at least one of SAS, SQL, Python, or R.
• Ability to work in a fast-paced, high-performance environment with tight deadlines.
• Ability to think critically and independently, recognize when to ask for help, and exercise sound judgment.
• Ability to self-manage projects according to defined timelines and variable outcomes.
• Currently hold or be able to obtain a Nevada Gaming License.
• Ability to meet the described physical demands, including sedentary work, operating office productivity equipment, and performing the listed physical activities.

Nice To Haves

• Casino marketing or casino analytics experience.
• Proficiency in SAS.
• Familiarity with casino operations and understanding of player behavior and segmentation.

Responsibilities

• Review the departmental P&L monthly and track expenses to ensure proper invoice and expense classification.
• Research outstanding and accrued line items to help close monthly departmental budgets with minimal adjustments or carryovers.
• Analyze and interpret complex datasets using tools such as Microsoft Excel/VBA, Power BI, SAS Enterprise Guide, or Microsoft Fabric, including data on segment and campaign profitability, customer behavior, and trends.
• Generate reports analyzing customers, competitors, the industry, and marketing activities using charts, graphs, explanatory text, and established ROI formats.
• Use statistical analysis and data visualization to communicate findings and recommendations to stakeholders in reports and presentations.
• Identify and target customer segments based on demographics, preferences, behaviors, and other relevant criteria to create personalized marketing experiences.
• Investigate data across marketing channels to understand customer engagement and behavior throughout the customer journey.
• Coordinate with the Strategic Marketing and Data Analytics team at the sister property to leverage shared workflows, tools, and best practices.
• Perform other duties as assigned to support efficient department operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level