Integrated Marketing Analyst
About The Position
Matter is seeking a motivated, results-focused Integrated Marketing Analyst to join its Integrated Media team and support clients across the agency. The role supports the development and management of end-to-end campaigns across platforms for both B2B and B2C clients. The analyst builds and maintains campaign and website performance dashboards, communicates findings and optimization recommendations, and works with cross-functional teams to develop and implement measurement strategies. The position also supports analytics project tracking, uses AI technology to streamline analysis and deliverables, collaborates with media teams to maintain campaign quality and consistency, and oversees trafficking, tagging, and delivery of digital media campaigns across channels and platforms. This is a hybrid position based in Boston or Newburyport, Massachusetts; Providence, Rhode Island; or Denver, Colorado, with in-office work Monday through Thursday. Matter describes itself as an independent brand elevation agency that combines public relations and integrated marketing. It highlights a team-oriented and creative environment, a focus on employee diversity, equity, and inclusion, and opportunities for long-term growth and development.
Requirements
- 1–3+ years of analytics or digital marketing experience.
- A bachelor’s degree or equivalent relevant business experience.
- Fundamental understanding of marketing principles and paid media measurement.
- Early adoption of AI technology and a demonstrated track record of improving efficiencies.
Nice To Haves
- Agency experience.
- Experience with visualization tools such as Tableau, Data Studio, or Power BI.
- Experience with Google Analytics, Tag Manager, Meta Ads, LinkedIn Ads, or Campaign Manager 360.
- Experience implementing Claude for analytics.
- B2B experience.
Responsibilities
- Build and maintain reporting dashboards to monitor campaign and website performance.
- Communicate data findings and optimization recommendations to internal and external stakeholders.
- Consult with cross-functional teams to develop and implement measurement strategies.
- Participate in weekly team status meetings and provide regular updates on analytics project tracking.
- Use AI technology to streamline workflows, expedite analysis, and scale deliverables.
- Develop and refine skills in Claude to automate and improve client reporting.
- Collaborate with media counterparts to ensure the quality and consistency of campaign elements.
- Oversee the trafficking, tagging, and delivery of digital media campaigns across channels and platforms.
- Identify opportunities to improve the efficiency of trafficking and reporting processes.
Benefits
- Company culture activities, including monthly office events, happy hours, and surprise rewards.
- Time-off plan including PTO, sick time, yearly winter break, birthdays off, short Fridays, and other time off.
- Competitive salary and opportunities for long-term growth and development.
- Health, dental, and vision plans.
- Diversity, equity, and inclusion programs, employee resource groups, and related events and initiatives.
- Paid volunteer time through the Helping Hands program.
- Matter Wellness program with extracurricular activities and interoffice competitions.
- Employee referral program with a bonus for successful hires.
- 401(k) program.
- Pet insurance.
- Flexible spending account (FSA) and dependent care plans.
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
