Integrated Marketing Designer

Founders Federal Credit Union• Lancaster, SC, US, SC

2d•Onsite

About The Position

The Integrated Marketing Designer is a versatile marketing professional responsible for conceptualizing, developing, executing, and optimizing campaigns across traditional and digital channels. The role combines advanced graphic design and creative production with strategic thinking, technical expertise, analytics, and project management. The designer contributes across digital advertising, social media, content development, email marketing, website management, marketing automation, and performance analytics while maintaining deep design expertise. This position independently manages complex projects from concept through completion and produces high-quality, brand-aligned, compliant materials while meeting competing deadlines and supporting measurable business results. It requires attention to detail, sound judgment, strong communication, adaptability, and responsible use of emerging technologies, including artificial intelligence. The designer works collaboratively with a multidisciplinary team and applies understanding of consumer behavior, audience segmentation, financial products, and marketing trends to strengthen the Founders brand, increase engagement, and support organizational growth. The position is based on-site at Founders Federal Credit Union’s Corporate Headquarters in Lancaster, South Carolina. Remote work is not available. The work schedule is Monday through Friday, 8:30 a.m. to 5 p.m.

Requirements

Bachelor’s degree in Marketing, Integrated Marketing, Graphic Design, Communications, Digital Media, or equivalent education, and at least five years of directly relevant or progressive professional experience.
Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign; proficiency in Mac-based creative workflows.
Portfolio demonstrating exceptional design quality, versatility across channels, attention to detail, and examples of work supporting business objectives.
Demonstrated ability to independently develop and execute multichannel marketing campaigns.
Excellent writing, editing, proofreading, presentation, and interpersonal communication skills.
Hands-on experience with social media, email marketing, digital advertising, and content development.
Working knowledge of automation, audience segmentation, analytics, and performance measurement.
Ability to use AI-assisted tools responsibly and evaluate, verify, and refine their outputs.
Strong project management, analytical thinking, organization, prioritization, and problem-solving skills.
Ability to work independently, exercise sound judgment, meet deadlines, and adapt to changing priorities.
Availability to work on-site Monday through Friday, 8:30 a.m. to 5 p.m.

Nice To Haves

Experience in banking, credit unions, or other regulated financial services.
Experience with HubSpot or comparable CRM and marketing automation systems.
Experience with Q2 SMART, Q2 Discover, or comparable digital banking marketing platforms.
Photography, videography, video editing, animation, or motion graphics capabilities.
Experience managing paid advertising and interpreting campaign metrics.
Familiarity with content management systems, HTML/CSS, and digital accessibility standards.
Knowledge of SEO, SEM, GEO, and AEO.

Responsibilities

Independently conceptualize, design, develop, and execute integrated marketing campaigns while translating complex financial products and maintaining brand standards.
Recommend creative solutions and campaign enhancements to improve engagement, effectiveness, and member experience.
Create and manage email marketing campaigns, including design, copy, segmentation, automation, testing, and performance analysis.
Develop, schedule, manage, and optimize organic and paid social media content.
Support website content management, landing pages, search optimization, accessibility, and digital user experience improvements.
Use marketing automation, digital banking marketing tools, and audience segmentation to deliver personalized, targeted communications.
Apply SEO, SEM, generative engine optimization (GEO), and answer engine optimization (AEO) best practices as appropriate.
Write, edit, and proofread persuasive, accurate copy for advertising, social media, email, websites, video, and other communications.
Support photography, videography, video editing, motion graphics, and multimedia production as needed.
Monitor, analyze, and report on campaign performance using marketing analytics, advertising platforms, and reporting tools.
Interpret data to identify trends, assess effectiveness, and recommend actionable improvements.
Manage multiple concurrent projects from concept to completion, ensuring quality, compliance, timely delivery, effective stakeholder coordination, proactive problem-solving, and thorough quality assurance.
Comply with Founders’ policies and procedures and applicable laws, regulations, and statutes, including those issued by NCUA and FFIEC and requirements relating to GLB and BSA; protect the privacy, integrity, and confidentiality of information.
Perform other duties as assigned.

Benefits

Paid holidays
Paid time off
Family-oriented culture that values work/life balance
Retirement plan with 401(k) employer contributions and a pension plan fully funded by FFCU
Comprehensive health and dental insurance
Life and accidental death and dismemberment insurance at no cost to the employee
Voluntary supplemental life insurance coverage for employee, spouse, and children
Health care and dependent care flexible spending accounts
Long-term care plan
Short-term and long-term disability insurance
Tuition reimbursement
Assistance with achieving and maintaining certifications
Fit Founders Wellness Program