Lead Marketing Analyst

AT&T•Atlanta, GA

5d•$128,400 - $192,600•Onsite

About The Position

The Lead Marketing Analyst – Marketing Optimization helps Cricket maximize its marketing investment by identifying what is working, why it is working, and where to invest next. The role handles complex and often ambiguous business problems, structures them into testable hypotheses, and provides objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners. The position identifies, develops, and executes data-driven marketing strategies, programs, and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth. It develops marketing programs and campaigns, partners with product management and cross-functional teams to identify opportunities and assess program impact, tracks and reports campaign performance, and analyzes budgets to support effective spending. This is a full-time, onsite role in Atlanta, Georgia, performed at the designated work location five days per week. No relocation is offered. The position is an experienced professional role recognized for expertise and strategic autonomy, leads significant projects, influences executive decisions, mentors less experienced staff, implements long-term plans, and frequently collaborates with senior leadership. It has no supervisory responsibility and reports to a supervisor whose title is not specified.

Requirements

At least 5 years of experience in marketing analytics, media measurement, or advertising effectiveness; the posting also states 5+ years of related experience.
Experience with marketing mix modeling, incrementality testing, and experiment design.
Proficiency in SQL.
Strong structured problem-solving skills and the ability to communicate complex findings simply to senior leaders.
Experience working with media agency and platform data.
Bachelor’s degree in Analytics, Economics, Statistics, Marketing, or a related field is desired; the broader education section also lists a bachelor’s degree (BS/BA) as desired.
Certification is required in some areas.

Nice To Haves

Python or R proficiency.
Wireless, telecom, subscription, or retail experience.

Responsibilities

Frame ambiguous business questions into clear hypotheses and analytical plans.
Conduct deep-dive analyses to diagnose performance shifts and identify root causes.
Size opportunities and model the expected impact of recommended actions.
Measure media and advertising effectiveness across paid, owned, and field channels.
Interpret marketing mix modeling and other measurement approaches to guide budget allocation.
Identify opportunities to reallocate and optimize marketing spend, and provide investment recommendations to marketing leadership and Finance.
Build and manage an incrementality testing and experimentation roadmap.
Design tests using sound methodology and translate results into decisions.
Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards.
Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.
Plan and implement comprehensive marketing programs that support organizational objectives, including forecasting future needs and creating strategic responses.
Develop, execute, and manage marketing campaigns across channels to achieve business goals.
Work with product management and cross-functional teams to identify marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
Prepare and analyze marketing activity reports to track campaign performance and ensure alignment with business objectives.
Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with marketing and financial goals.
Lead significant projects with strategic autonomy, influence executive decisions, mentor less experienced staff, and implement long-term plans impacting the organization.

Benefits

Medical, dental, and vision coverage.
401(k) plan.
Tuition reimbursement program.
Paid time off and holidays: at least 23 vacation days each year and 9 company-designated holidays, based on date of hire.
Paid parental leave.
Paid caregiver leave.
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption reimbursement.
Short- and long-term disability benefits.
Life and accidental death insurance.
Supplemental benefit programs, including critical illness, accident, hospital indemnity, and group legal coverage.
Employee Assistance Programs (EAP).
Employee wellness programs.
Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone.