Marketing Analyst

Colony Brands • Monroe, WI

3d

About The Position

Integrated Marketing Solutions, Inc., an affiliate of Colony Brands, Inc., provides alternative media management and consulting solutions. Colony Brands is a direct marketing catalog and e-Commerce company. The Housefile Marketing Analyst supports the marketing division by planning, executing, and analyzing client catalog campaigns. Using SQL programs, Unica Campaign, and extensive Excel worksheets, the analyst creates detailed sales, circulation, and budget plans to support client growth and profitability. The role also recommends and implements plans to increase buyer-file profitability and contributes to overall marketing strategy and customer engagement tactics.

Responsibilities

• Develop sales, housefile circulation, and marketing budget plans for assigned catalog campaigns.
• Present summaries of sales, housefile circulation, and marketing budget plans for the upcoming season.
• Meet provided schedules and deadlines.
• Develop seasonal sales and order curves for operations planning.
• Recommend and implement plans to increase profitability to the buyer file.
• Contribute to overall marketing strategy and customer engagement tactics.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed