Marketing Analyst

Manpower

About The Position

The Marketing Analyst helps elevate the role of data within the marketing organization. The position gathers and reports market data, conducts competitive research, identifies industry trends, and supports new product development. It communicates insights to business leaders and combines business acumen, analytical ability, and technical skills. The analyst assesses market forecasts and their implications for product and service strategies; recommends SEO, AIO, and AIGEO improvements across digital channels; and manages GA4 tracking implementation and governance. The role develops business cases for new markets and products, responds to market-analysis requests, uses analytical techniques to improve customer communications and products, and identifies third-party data sources to strengthen customer profiles and market understanding. The position improves how marketing analytics are presented and communicated, defines report-template requirements, and works across functions such as marketing, demand generation, and CRM. It delivers timely reporting and insights, including user-friendly executive and market-level dashboards. The analyst supports business planning with market and industry insights, presents findings through data visualization to technical and non-technical audiences, and maintains relationships with marketing leaders while listening to sales and recruiting teams to understand and address their needs. Typical work includes responding to requests for market or industry insights, gathering and presenting relevant data, supporting stage-gate decisions and go-to-market strategy for new products, conducting competitive analysis, informing marketing plans, identifying market opportunities, and preparing regular leadership reports. Other accountabilities may be assigned. ManpowerGroup states that it is an equal opportunity affirmative action workplace committed to an inclusive environment. Reasonable accommodation during the interview process is available upon request.

Requirements

Bachelor’s degree in marketing, data science, economics, statistics, strategy, or a related discipline.
At least 2 years of work experience in the staffing industry in a strategy-related or analytics-heavy role.
Demonstrated ability to translate staffing-industry data insights into actionable recommendations for marketing and cross-functional teams.
Experience working across multiple digital channels, such as paid, owned, and organic, in a fast-paced, performance-driven digital marketing environment with an optimization mindset.
Strong foundational understanding of working with large data sets and synthesizing data into clear, actionable insights for data-driven decision-making.
GA4 certification or equivalent hands-on experience, including event tracking, UTM strategy, tagging governance, and measurement strategy.
Strong understanding of digital-channel optimization, including SEO, AIO, and AIGEO strategies, to support lead generation and demand-funnel performance.
Proficiency in data visualization and in building and maintaining automated dashboards and reports to monitor performance, surface predictive trends, and support continuous performance optimization using Power BI and Looker Studio.

Nice To Haves

Demonstrated experience supporting AI-driven marketing experimentation and conversion-rate optimization (CRO) initiatives, including interpreting test results and translating learnings into optimization recommendations.
Familiarity with experimentation concepts such as A/B testing, test-design fundamentals, success metrics, and performance analysis.
Analytic modeling experience using methods such as basic statistics, software-assisted segmentation, and linear regression.
Experience with statistical programming languages such as R or Python.
Experience working with market analysts and data vendors such as D&B, Gartner, BLS, and EMSI.
Ability to aggregate, standardize, interpret, and model data, and to work independently within a data warehouse or decentralized environment.
Experience bringing products to market and supporting go/no-go decisions with data.

Responsibilities

Aggregate and analyze market forecast data and assess implications for product and service strategies.
Develop SEO, AIO, and AIGEO optimization recommendations across digital channels to strengthen lead generation and demand-funnel performance.
Manage GA4 tracking implementation and governance, including UTM strategy, tagging consistency, and reporting accuracy.
Develop business cases for entering new markets, offering new products in defined markets, and supporting business-development initiatives.
Deliver ad-hoc market-analysis requests from regional leaders and finance to help develop tailored strategies.
Use data mining and other analytical techniques to gain customer insight and improve the effectiveness of communications and products.
Identify and explore third-party data sources to enhance customer profiles, improve market understanding, and support analysts with new data sets.
Improve the presentation and communication of marketing analytics across the organization.
Define requirements for report templates.
Work with cross-functional teams, including marketing, demand generation, and CRM.
Deliver reporting and insights on time and build user-friendly answers to basic marketing questions, including executive and market-level dashboards.
Support business-plan development with market-level and industry-level insights.
Present market findings through data visualization and explain technical information to non-technical audiences.
Maintain strong relationships with marketing leaders to understand departmental needs.
Listen to sales and recruiting teams to understand pain points and translate them into problems to address.
Gather and summarize data in clear, concise presentations in response to requests from marketing leaders.
Support new product development by identifying insights needed for stage-gate decisions and go-to-market strategy development.
Perform competitive analysis and summarize insights to inform marketing plans.
Identify market opportunities and communicate findings to marketing leaders.
Perform regular leadership reporting.
Handle other accountabilities as assigned.