Lead, Digital Merchandising - Women's Apparel
About The Position
The Lead, Digital Merchandising develops and executes digital merchandising strategies to drive business growth, elevate the customer experience, and maximize category performance across Under Armour’s ecommerce channels. This role owns the strategy for assigned product categories and translates consumer insights, business priorities, and digital performance data into scalable approaches that improve product discovery, engagement, conversion, and revenue. The role partners with Ecommerce Merchandising, Planning, Product, Engineering, Analytics, Marketing, and Digital Content teams to define category priorities, identify growth opportunities, and shape the digital shopping experience. It combines strategic vision and data-driven decision-making to influence business outcomes and deliver strong customer experiences. The position follows a hybrid schedule with four days in the Baltimore office each week; the employee must live within commuting distance. Relocation is not provided.
Requirements
- Bachelor’s degree with typically 8 years of relevant experience, or a master’s degree with typically 6 years of relevant experience, or typically 12 years of relevant work experience without a degree.
- Experience in Digital Merchandising, Ecommerce Merchandising, Site Merchandising, Ecommerce Strategy, or a related digital commerce discipline.
- Strong analytical skills and the ability to translate customer, product, and performance data into actionable business recommendations.
- Proven ability to influence cross-functional stakeholders and lead complex initiatives across multiple teams.
- Experience developing and executing merchandising strategies that improve customer experience and drive commercial growth.
- Strong communication, presentation, storytelling, and stakeholder management skills.
- Experience managing competing priorities in a fast-paced, consumer-focused environment.
- Must reside within commuting distance of the Baltimore office.
- Must work a hybrid schedule requiring four days in the office per week.
Nice To Haves
- Experience with Salesforce Commerce Cloud (SFCC).
- Experience with Adobe Analytics, Tableau, Constructor, or similar digital commerce and analytics platforms.
- Experience with ecommerce testing, personalization, customer journey optimization, and digital experience strategy.
- Experience in a direct-to-consumer retail, apparel, or consumer brand environment.
Responsibilities
- Own digital merchandising strategy for assigned categories, driving commercial performance, customer engagement, and long-term business growth.
- Analyze customer behavior, site performance, and category trends to identify opportunities, risks, and optimization priorities that improve conversion, revenue, and profitability.
- Develop seasonal merchandising strategies supporting product launches, commercial moments, promotional events, and key business objectives.
- Define and evolve digital merchandising frameworks that improve product discovery, assortment visibility, navigation, browse experiences, and product detail page engagement.
- Establish category-level approaches for product prioritization, newness, lifecycle management, and commercial storytelling.
- Lead identification, development, and evaluation of customer experience enhancements, testing opportunities, and digital capabilities.
- Partner with Product, UX, Engineering, and Analytics teams to influence digital roadmap priorities and advocate for customer-centric ecommerce improvements.
- Create merchandising playbooks, governance frameworks, and best practices for consistent, scalable execution across categories.
- Serve as the digital merchandising subject matter expert and strategic lead for assigned categories, influencing cross-functional decisions and stakeholder alignment.
- Communicate business performance, strategic recommendations, customer insights, and growth opportunities to leadership and cross-functional partners.
Benefits
- Paid UA Give Back volunteer days to support local community initiatives.
- Under Armour merchandise discounts.
- Competitive 401(k) plan matching.
- Maternity and parental leave for eligible and FMLA-eligible teammates.
- Health and fitness benefits, discounts, and resources supporting physical activity and overall well-being.
- Competitive Total Rewards package.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
