Senior Digital Merchandising Coordinator, Wholesale Apparel
About The Position
The Senior Digital Merchandising Coordinator supports day-to-day digital merchandising and e-commerce operations across assigned apparel brands. The role oversees website product presentation, navigation, assortment sequencing, promotional execution, and site optimization to enhance the customer experience, increase product visibility, and drive online sales. The coordinator maintains accurate product content and pricing, coordinates launches and seasonal updates, analyzes site and sales performance, and works with Marketing, Creative, Merchandising, Planning, and E-commerce teams. The role also supports promotional and markdown activity, reporting, asset readiness, and improvements to the online shopping experience.
Requirements
- Experience in digital merchandising, e-commerce operations, online retail, or related apparel functions.
- Strong understanding of website merchandising, product presentation, and customer shopping behavior.
- Experience with e-commerce platforms, content management systems, and website analytics.
- Ability to analyze sales trends, conversion rates, and digital performance metrics.
- Proficiency in Microsoft Excel, PowerPoint, and related reporting tools.
- Strong organizational skills and attention to detail.
- Ability to manage multiple priorities and coordinate across departments.
- Strong communication, analytical, and problem-solving skills.
Nice To Haves
- Apparel, fashion, or consumer products experience preferred.
- Bachelor's degree in Business, Merchandising, Marketing, Economics, or a related field preferred.
Responsibilities
- Manage daily digital merchandising activities, including product sequencing, site navigation, category organization, and product placement.
- Maintain accurate product information, pricing, descriptions, imagery, and promotional content across e-commerce platforms.
- Coordinate product launches, seasonal assortment updates, and website merchandising changes.
- Analyze website performance, customer behavior, conversion rates, and sales trends to identify opportunities for improvement.
- Implement cross-selling and upselling strategies to increase product discovery and online sales.
- Support A/B testing initiatives to optimize product placement, navigation, and overall site performance.
- Partner with Marketing and Creative teams to coordinate promotional campaigns, site assets, and seasonal content updates.
- Collaborate with Merchandising, Planning, and E-commerce teams to align online assortments with inventory availability and business objectives.
- Monitor website functionality and resolve issues involving product listings, pricing, promotions, imagery, and inventory.
- Coordinate product photography, asset management, and content readiness for online launches.
- Prepare weekly sales, inventory, and website performance reports.
- Support markdown strategies, promotional calendars, and pricing updates.
- Work with cross-functional teams to improve the online shopping experience and streamline digital merchandising processes.
- Maintain awareness of e-commerce trends, competitive activity, and digital merchandising best practices.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
