Copywriter, Wholesale Apparel

Premier Brands Group Holdings•Bristol, PA

20h

About The Position

The Copywriter develops compelling, accurate, brand-aligned written content across multiple apparel brands and product categories. The role supports wholesale sales, marketing, e-commerce, and merchandising initiatives through product descriptions, promotional messaging, digital content, and sales materials. The Copywriter partners with Creative, Marketing, Sales, Merchandising, and E-commerce teams to maintain consistent messaging across channels.

Requirements

Experience in copywriting, content development, marketing, or related functions.
Strong writing, editing, proofreading, and storytelling skills.
Understanding of apparel terminology, garment construction, fabrications, and fashion trends.
Experience writing product descriptions, e-commerce content, and marketing materials.
Ability to adapt writing style across multiple brands and target consumers.
Familiarity with SEO best practices and digital content optimization.
Strong attention to detail and ability to manage multiple deadlines.
Proficiency in Microsoft Office and content management platforms.
Ability to collaborate with Creative, Marketing, Merchandising, Sales, and E-commerce teams.

Nice To Haves

Experience in wholesale apparel, fashion, retail, or consumer products.
Bachelor's degree in English, Communications, Marketing, Journalism, or a related field, or equivalent professional experience.

Responsibilities

Develop and edit product descriptions, marketing copy, and promotional content across multiple apparel brands.
Write accurate product copy highlighting garment features, fabrications, fit, construction, and selling points.
Create content for wholesale presentations, sales materials, line sheets, catalogs, and retailer communications.
Develop copy for e-commerce platforms, retailer websites, and digital product listings.
Collaborate with Design and Merchandising teams to understand seasonal collections, product details, and brand positioning.
Partner with Marketing and Creative teams on seasonal campaigns, promotional messaging, and brand storytelling.
Adapt copy to individual brand voices, target audiences, and retail distribution channels.
Review and proofread product descriptions, marketing materials, and digital content for accuracy, consistency, and grammar.
Ensure product terminology, fabric descriptions, and garment details align with merchandising information.
Support SEO optimization with relevant product keywords and search-friendly descriptions.
Maintain and update product copy across internal systems, content management platforms, and retailer portals.
Coordinate with E-commerce and Sales teams to meet product launch deadlines and seasonal content requirements.
Manage multiple writing assignments across brands and categories while meeting established timelines.
Maintain brand voice guidelines and consistency across written communications.