Lead Customer Marketing Specialist

Honeywell•Atlanta, GA

11d•$118,000 - $170,000•Hybrid

About The Position

As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. You will report directly to our Director Marketing and you’ll work out of our Charlotte, NC, Atlanta, GA, or Plymouth, MN location on a Hybrid work schedule. You will also have a matrix reporting line to Sr Manager Marketing for the Fire business. Hybrid Work Schedule Note: For the first 90 days, New Hires must be prepared to work 100% onsite M-F. The scope of the role is US, however partnering with peers in Canada and LATAM to ensure for alignment of initiatives across Americas. In this role, you will impact the company significantly by leveraging your expertise in customer marketing to develop and execute targeted marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company.

Requirements

6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
Experience in managing and mentoring a team
Proven track record of developing successful channel marketing programs

Nice To Haves

Bachelor's degree in Marketing, Business, or related field
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
Strong problem-solving skills, as we tackle complex challenges and find effective solutions
Experience with marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
Passion for driving channel growth and maximizing sales opportunities
Strong leadership and project management abilities
Ability to think creatively and innovatively
Experience in the technology or manufacturing industry (preferred)

Responsibilities

Develop and execute customer marketing strategies to drive customer engagement and loyalty
Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
Create and manage marketing programs, including email campaigns, social media promotions, and customer events
Analyze market trends and customer data to identify opportunities for growth
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets
Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
Working closely with the Marketing Shared Service to ensure high quality materials and timely output
Ad-hoc support to peer products businesses, including participation in major customer and trade events