Customer Marketing Lead, Strategic Programs

Ramp•New York, NY

1d•$173,000 - $264,000

About The Position

Ramp’s Enterprise Marketing team helps win and grow its largest accounts. Across account-based marketing, product marketing, and customer marketing, the team shapes how Ramp engages enterprise buyers, creates campaigns, and equips Sales with positioning and customer proof. Customer programs deepen relationships through peer connections, executive engagement, and partnerships that create value for customers and new opportunities for Ramp. The Customer Marketing Lead owns a portfolio that includes the Customer Advisory Board, co-marketing programs, reference programs, and the quarterly Know Your Customer program. The role builds trusted relationships with CFOs, senior finance leaders, and customers’ Communications and Marketing teams, creating opportunities that benefit both customers and Ramp. This is a hands-on role with meaningful ownership. The lead sets program plans, prioritizes competing requests, and builds playbooks and systems to coordinate customer engagement. The work requires balancing customer trust with operational rigor, while partnering with Customer Marketing, Product, Sales, account teams, Creative, and Events to bring customer insight into Ramp, connect buyers with credible peers, and deliver value to participating customers.

Requirements

Built or significantly scaled customer programs at a high-growth B2B company, including personally recruiting, hosting, and maintaining relationships with senior customer leaders.
Credibility with Fortune 500 C-suite and VP-level customers and comfort working directly with go-to-market teams and company leadership.
Ability to own goals and numbers, report on program coverage and engagement, and explain how customer participation supports pipeline or expansion using a defensible methodology.
Strong cross-functional partnership with Product Marketing, Events, Creative, Sales, account teams, and Growth Marketing, including aligning responsibilities and resolving competing customer requests.
Ability to set direction and personally manage execution against program objectives.
Clear written and verbal communication, including the ability to brief an executive concisely and write supporting detail.
AI fluency and practical automation skills that reduce manual work while maintaining sound judgment, accurate records, and customer trust.
Systems-thinking experience building intake, readiness and permission standards, workflows, and reporting that other teams use.

Nice To Haves

Experience in fintech or B2B SaaS, particularly with enterprise customers or finance leaders.
Experience launching or scaling a Customer Advisory Board, customer reference program, or advocacy function.
Experience partnering with Creative, Content, or Events on customer co-marketing and recognition.

Responsibilities

Own the planning and execution of Ramp’s customer programs, including the calendar, goals, cross-functional responsibilities, and results.
Lead the Customer Advisory Board by recruiting members, developing programming, and building relationships that deepen customer engagement and advocacy.
Run the Know Your Customer program by recruiting participating customers and coordinating employee engagement and communications.
Develop customer launch and co-marketing programs; work with customers’ executive, Communications, and Marketing teams to shape partnerships, secure participation and approvals, and coordinate content and campaign delivery with Creative and Customer Marketing.
Build and scale customer reference and advocacy programs, creating systems that connect appropriate customers with relevant sales and marketing opportunities.
Partner with Events to recruit and prepare customer speakers for Ramp events, conferences, and executive forums.
Coordinate customer participation in the Times Square billboard and help customers make use of that visibility.
Coordinate customer requests across Sales, account teams, Product Marketing, Communications, Events, and Customer Marketing.
Maintain a shared record of customer commitments, approvals, and recent participation to prevent overlapping outreach and ensure follow-through.

Benefits

Flexible PTO.
Centralized home-office equipment ordering.
Health and wellness stipend.
Budget for intra-office travel.
Weekly coffee stipend.
United States: 100% medical, dental, and vision insurance coverage for the employee, with partial dependent coverage.
United States: One Medical annual membership.
United States: 401(k) with employer match on contributions made while employed by Ramp.
United States: Fertility HRA of up to $10,000 per year.
United States: Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay.
United States: Pet insurance.
United States: In-office perks, including lunch, snacks, and drinks.
United States: Relocation expense coverage to NYC or SF, if needed.
Canada: Group medical, dental, and vision coverage through Sun Life.
Canada: Life, AD&D, and disability coverage.
Canada: Fertility drug coverage of up to $4,000 lifetime.
Canada: Group Retirement Plan with employer match (RRSP + DPSP).
Canada: Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay, with additional time available at reduced pay.
Canada: Employee Assistance Program and virtual care through Lumino Health.
United Kingdom: Private medical insurance through Freedom Elite.
United Kingdom: Virtual GP and at-home care via eMed x Livi.
United Kingdom: Workplace pension through Penfold, with salary sacrifice option.
United Kingdom: Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay, with additional time available at reduced pay.