Manager, Strategic Programs

GEICO•New York, NY

4d•$115,825 - $189,625•Hybrid

About The Position

GEICO Marketing is growing its teams, launching new capabilities, investing in hub offices and team culture, and adapting its work as AI becomes more integrated. The Manager, Strategic Programs organizes, project-manages, and drives key programs that support this growth. The role creates culture-building experiences for associate engagement and talent attraction, and supports the Marketing Transformation team's change portfolio by helping leaders guide their teams through change. The position is based in New York City, NY, or Chicago, IL, and follows a hybrid schedule requiring three days per week in the office. It reports to the Chief of Staff to the Chief Marketing Officer, with a dual reporting line to the Marketing Transformation team.

Requirements

5–7 years of experience in marketing or organizational change/transformation, ideally with a focus on marketing.
Experience planning and executing large-scale internal events or communications, such as All Hands, Town Halls, or department-wide culture campaigns.
Working comfort with AI tools such as Claude or Copilot for research, drafting, and data synthesis.
Comfort operating cross-functionally without direct authority and influencing People Group, Talent Acquisition, and Marketing Leadership toward a shared plan.
Bachelor's degree in Business, Human Resources, Communications, or a related field.

Nice To Haves

Change management certification, such as Prosci/ADKAR, or a formal organizational development background.
Experience running, building, or scaling organization culture initiatives.
Prior experience in insurance or another regulated financial services industry.

Responsibilities

Project-plan, develop content for, and help run twice-yearly Marketing Department All Hands and monthly Marketing Town Halls.
Support hub-building across Chicago, Bethesda, and NYC with in-person culture and connection events in partnership with office leaders.
Establish a baseline and year-end target for Marketing associate participation in GEICO ERGs; drive participation through onboarding, All Hands communications, and manager encouragement; and report progress alongside other engagement updates.
Organize other associate events in partnership with leaders and executive assistants as needed.
Analyze marketing associate survey and engagement feedback and help define targeted action plans.
Track department completion of required HR and GEICO courses and flag participation gaps ahead of mid-year reviews.
Support GEICO Marketing's structured interview and hiring-bar program in partnership with People Group.
Formalize and launch Marketing's onboarding program to support new hires and build relevant connections during their first 90 days at GEICO.
Help formalize a mentorship and sponsorship program, ensuring management-level associates have a mentor outside their direct reporting hierarchy and pairing high-potential associates with senior sponsors.
Partner with leadership to design and launch GEICO Marketing Academy, including resources, learning, and ways of working.
Partner with leadership to define Marketing's AI fluency and competency expectations by level and support them with upskilling opportunities.
Help establish and manage an always-on change portfolio that shows leaders how much simultaneous change each population is absorbing, enabling deliberate sequencing of initiatives.
Equip leaders with practical tools to model transformation behaviors, including ways to celebrate and communicate small wins.
Project-manage the internship experience end to end in partnership with People Group and the Marketing Leadership Team, building a program that encourages interns to return to GEICO full-time.
Help co-create learning programming with external partners, such as Cannes Lions and Effies, to share GEICO's perspective with the broader marketing community and potential talent.
Partner with Campus Recruiting to engage target schools for marketing talent.