Marketing Lead- Customer Engagement & Retention

PNC•Tysons, VA

1d•$91,000 - $202,800•Onsite

About The Position

PNC is seeking a Marketing Lead in its Marketing organization to help build and scale customer engagement and retention initiatives within the Retail Growth Marketing team. The role supports PNC’s goal of operating a personalized, omnichannel, real-time marketing engine across the customer lifecycle, with an emphasis on strengthening customer primacy, deepening banking relationships, and increasing customer lifetime value. The position is based in Pittsburgh, Cleveland, Philadelphia, Tysons Corner, Virginia, Chicago, or Houston, and PNC describes itself as an in-office company. The Marketing Lead supports the development and leads execution of integrated, multichannel strategic marketing plans for products, initiatives, or channels. The role develops lifecycle programs and automation strategies informed by customer insights, experimentation, and performance measurement; identifies opportunities across customer segments; and translates business outcomes into marketing initiatives. The Marketing Lead coordinates and influences complex, cross-functional teams and works with product, digital, analytics, finance, legal, compliance, risk, marketing, agencies, and other partners to develop and execute programs. The position also contributes to strategy and thought leadership, helps build consensus, synthesizes data into business intelligence, influences budgets, and ensures activities meet business goals, customer expectations, risk requirements, and established budget frameworks. The ideal candidate has a builder mindset, curiosity about customer behavior, and the ability to combine strategic thinking with hands-on execution. The role offers the opportunity to shape a growing portfolio of retention initiatives, test new ideas, develop capabilities, and scale programs that improve customer engagement and retention.

Requirements

At least 5 years of experience in retention, lifecycle, CRM, relationship, or growth marketing; the role-level work experience description also specifies 5+ years of industry-relevant experience.
Demonstrated experience creating and scaling programs and campaigns to influence behavior and deliver measurable business results.
Ability to combine strategic thinking with strong execution, customer insights, analytical problem-solving, and sound judgment to move opportunities into market-ready solutions.
Intellectual curiosity and interest in exploring customer behavior, asking questions, and connecting information from multiple sources to uncover opportunities.
A test-and-learn mindset, using experimentation and measurement to improve customer and business outcomes.
Ability to lead through influence, build alignment in a complex corporate environment, and communicate confidently with cross-functional partners and senior leaders.
Bachelor’s degree; a comparable combination of education, job-specific certifications, and experience, including military service, may be considered in lieu of a degree.
Appropriate knowledge, skills, and abilities for the role.
No required certifications or licenses are listed.

Nice To Haves

Experience in financial services or another regulated industry.
Bilingual experience.
Preferred skills include advertising, competitive advantages, content marketing, customer solutions, digital marketing, marketing programs, marketing strategies, negotiation, and being results-oriented.
Relevant competencies include business acumen, business data analysis, collaboration, decision-making and critical thinking, effective communications, effectiveness measurement, marketing function, matrix management, and problem solving.

Responsibilities

Define, build, and scale engagement and retention strategies that advance PNC’s growth agenda.
Develop and optimize lifecycle programs using customer insights, experimentation, and performance measurement to influence customer behavior and deliver measurable results.
Advance automation strategies that deliver next-best actions to the right customer, through the right channel, at appropriate points in the customer lifecycle.
Develop differentiated strategies for customer segments by identifying growth opportunities and partnering with product, analytics, finance, L&C, and marketing teams to bring ideas from concept to market.
Use strategic offers within engagement and retention programs to encourage shifts in customer behavior across digital solutions and payments.
Analyze customer behavior, performance trends, and business results; translate insights into recommendations to improve engagement, retention, and customer value.
Support the development and lead execution of integrated, multichannel strategic marketing plans for products, initiatives, or channels.
Support the development and prioritization of business and marketing objectives, value propositions, and target segments using competitive intelligence and insights.
Contribute to thought leadership, build consensus among partners, and adapt marketing plans to changing business conditions.
Translate desired business outcomes into marketing strategies and execute programs that may include advertising, sales content, and internal communications.
Coordinate and influence complex, multifunctional program teams and ensure collected data is synthesized and effectively used as business intelligence.
Influence budgets and ensure operating activities are optimized and delivered within established budget frameworks.
Coordinate with legal, compliance, finance, risk, and other partners to implement and oversee marketing activities.
Lead partnerships with agencies, third parties, and internal business partners to coordinate program development and execution.
Act as a point of contact with product and digital teams to coordinate strategy and development, making decisions that support business objectives and customer expectations.
Focus on customer needs and satisfaction while effectively managing risks in accordance with PNC’s Enterprise Risk Management Framework.

Benefits

Medical and prescription drug coverage, including a Health Savings Account feature, for eligible full-time employees.
Dental and vision options.
Employee and spouse/child life insurance.
Short- and long-term disability protection.
401(k) with PNC match.
Pension and stock purchase plans.
Dependent care reimbursement account.
Back-up child and elder care.
Adoption, surrogacy, and doula reimbursement.
Educational assistance, including select fully paid programs.
Wellness program with financial incentives.
Maternity and/or parental leave, depending on eligibility.
Up to 11 paid holidays each year, depending on eligibility.
9 occasional absence days each year, unless otherwise required by law, depending on eligibility.
15 to 25 vacation days each year, depending on career level and eligibility.