Principal Marketing Manager, Retention & Engagement

NRG Energy•Lehi, UT

About The Position

Vivint Smart Home, an NRG-owned company, is seeking a Principal Marketing Manager to set the strategic vision for retention and engagement across the full customer experience. The role will audit marketing experiences across customer touchpoints, identify gaps and opportunities, and design and launch programs that deepen customer engagement, improve retention, and increase lifetime value. The manager will connect brand insights to customer strategy and ensure experiences reinforce why customers chose Vivint and why they should stay. This marketing leader will influence senior leadership and shape strategy at the highest levels of the organization. The position calls for a customer-obsessed, creative and execution-focused self-starter who can navigate ambiguity, work autonomously with minimal oversight, and tackle complex marketing challenges. The role offers ownership of the customer journey and the opportunity to shape loyalty programs as Vivint integrates with NRG.

Requirements

Track record as a strategic marketing leader, with experience shaping and influencing strategy at the executive level.
Deep expertise in retention, engagement, and lifecycle marketing.
Portfolio of marketing programs that have moved measurable business metrics.
Ability to connect brand insights to customer strategy.
Strong creative instincts and the rigor to execute at scale.
Customer-obsessed mindset, defaulting to the customer's point of view in decisions.
Comfort operating autonomously in ambiguity.
Confidence challenging ideas, including one's own, in pursuit of the best outcome.
Genuine enthusiasm for solving complex, multi-layered marketing problems.

Responsibilities

Own the strategic vision for retention and engagement marketing across the customer experience, from onboarding through renewal and beyond.
Audit marketing experiences across all surfaces to identify gaps, inefficiencies, and untapped opportunities.
Design and launch innovative retention and engagement programs that increase customer stickiness and lifetime value.
Translate brand insights into customer strategy and ensure customer experiences reinforce the reasons customers choose and remain with Vivint.
Partner with and influence senior leadership, shaping marketing strategy at the highest levels of the organization.
Apply a customer-obsessed perspective to decisions and consider how initiatives affect customers' lived experiences.
Identify problems proactively and build solutions with minimal oversight.
Seek out and solve complex, multi-layered marketing problems.