Principal Marketing Manager, Retention & Engagement

NRG • Lehi, UT

2d

About The Position

Vivint Smart Home, an NRG-owned company, is seeking a Principal Marketing Manager to set the strategic vision for retention and engagement marketing across the customer experience. The role spans the customer journey from onboarding through renewal and beyond, with a focus on developing programs that deepen engagement, improve customer stickiness, and increase lifetime value.

The manager will audit existing marketing experiences across customer touchpoints, identify gaps and opportunities, and establish strategic direction for future experiences. This leader will translate brand insight into customer strategy, influence senior leadership, and operate autonomously in complex and ambiguous situations. The role offers ownership of the customer journey and the opportunity to shape retention strategy as Vivint integrates with NRG.

Requirements

• Track record as a strategic marketing leader with experience shaping and influencing strategy at the executive level.
• Deep expertise in retention, engagement, and lifecycle marketing.
• Portfolio of programs that moved business metrics.
• Ability to connect brand insight to customer strategy.
• Strong creative instincts and the rigor to execute at scale.
• Customer-obsessed mindset, defaulting to the customer’s point of view.
• Ability to operate autonomously in ambiguity and confidence to challenge ideas in pursuit of the best outcome.
• Genuine excitement for solving complex, multi-layered marketing problems.

Responsibilities

• Own the strategic vision for retention and engagement marketing across the full customer experience, from onboarding through renewal and beyond.
• Audit existing marketing experiences across all surfaces to identify gaps, inefficiencies, and untapped opportunities.
• Design and launch new retention and engagement programs to increase customer stickiness and lifetime value.
• Translate brand insights into customer strategy and ensure experiences reinforce why customers chose and should stay with Vivint.
• Partner with and influence senior leadership, shaping marketing strategy at the highest levels of the organization.
• Apply a customer-obsessed perspective to decisions and consider the effect of initiatives on customers’ lived experiences.
• Identify problems proactively and build solutions with minimal oversight.
• Tackle complex marketing problems.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed