Lead Consumer Marketing Specialist, RepairPal

Yelp, Inc • ,

16d • $100,000 - $130,000 • Remote

About The Position

The Lead Consumer Marketing Specialist will support RepairPal, a trusted source of consumer information on auto repair and service that connects consumers with certified mechanics across the United States. The role owns and executes B2C, omni-channel content marketing initiatives and campaigns throughout the customer journey, including social media, email, SMS, and search. The work supports engagement, conversions, and retention across RepairPal, Yelp, and other platforms, as well as external and internal marketing efforts.

The specialist partners with the Marketing Manager on execution planning, quarterly goals, and strategy, and collaborates with internal and external teams, including Product, to create co-branded consumer materials. The role develops marketing assets and toolkits for partners and RepairPal Certified shops, produces consumer-facing content, and manages and optimizes data-driven email campaigns in HubSpot. It monitors campaign performance and uses data to improve results. Travel of up to 30% may be required for partner meetings, industry events, and trade shows. The role is remote.

Requirements

• Execute responsibilities with the highest level of integrity.
• At least 4 years of experience in digital marketing, focusing on consumer-facing campaigns, performance measurement, and consistent, deadline-driven execution.
• Ability to develop effective B2C marketing strategies and compelling consumer-focused content that drives engagement and business goals.
• Exceptional writing, storytelling, and communication skills, including experience producing brand-aligned content across channels and adapting tone and style for different audiences.
• Basic visual design skills and ability to create marketing assets aligned with brand guidelines.
• Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting.
• Strong computer skills, including Google Suite, Salesforce, and related marketing tools.
• Strong understanding of email and social media marketing, SEO, calls to action, customer journey mapping, and channel-appropriate content.
• Creative, solutions-oriented approach; ability to balance strategy and execution, collaborate with stakeholders, and adapt to feedback and opportunities.
• Highly organized and detail-oriented, with the ability to independently manage multiple projects in a remote work environment and deliver high-quality, error-free work.
• Submit a portfolio of professionally executed marketing materials featuring published work for real brands with measurable audience engagement and business impact.

Nice To Haves

• SaaS background.
• Background in or enthusiasm for the automotive industry and automotive technology.

Responsibilities

• Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy to drive consumer engagement, shop traffic, and business KPIs.
• Collaborate with internal and external partner teams, including Product, to develop co-branded consumer-facing marketing materials and align work with business objectives.
• Develop, maintain, and distribute turnkey marketing assets and toolkits, including emails, social posts, flyers, ads, landing pages, signage, and guides, for partners and RepairPal Certified shops.
• Write and publish consumer-facing content across blog, email, print, social, and web channels to drive traffic, build brand trust, and educate car owners about auto repair and maintenance.
• Build, manage, and optimize data-driven email campaigns in HubSpot using CRM tools, segmentation, automation, A/B testing, and performance reporting.
• Monitor and report campaign effectiveness, using data to refine strategies and improve results across channels.
• Stay current on marketing trends, automotive industry developments, and the competitive landscape.

Benefits

• Full medical, vision, and dental coverage effective on the first day.
• 15 days of PTO, with accrual beginning on the date of hire and an increase after 2+ years of tenure.
• 12 paid holidays and one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work-from-home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed