Lead - Client Marketing Strategist
About The Position
The Lead - Client Marketing Strategist develops and implements client-facing marketing and loyalty strategies for assigned portfolios to drive incremental, profitable results and achieve financial targets. The role combines data-driven insights, existing marketing strategies, and client-partner expertise to create a holistic marketing calendar that delivers value to cardmembers, brand partners, and Bread Financial. The position supports portfolio volume forecasts and budget tracking, manages internal and external strategic partnerships, and identifies growth opportunities using data insights, competitive research, and industry best practices. It also develops and manages internal and client-facing materials, including annual marketing plans, marketing calendars, campaign performance reports, and budget forecasts. The role ensures adherence to bank compliance standards and collaborates across teams. Roadblocks in partnership management are elevated to the Senior Manager. The position reports to a Senior Manager or above and has no direct reports. The work environment is a normal office environment. The position is remote or hybrid; associates within 60 miles of a posted Bread Financial location are required to work in the office 3 to 4 days per month. The posted salary range is $112,400 to $179,900, with location-specific ranges provided for several states and Washington, DC. Actual base pay may depend on work location, education, experience, and skills. Applicants must be authorized to work in the United States full time without current or future sponsorship. Bread Financial offers eligible associates medical, prescription drug, dental, vision, life insurance, supplemental medical plans, and short- and long-term disability coverage. Other offerings include six weeks of fully paid parental leave after a 180-day waiting period, a 401(k) plan, 11 paid holidays, Flexible Time Off, Paid Sick and Safe Time, the opportunity to purchase company stock during offering periods, and an annual incentive bonus based on individual and company performance. The company also describes opportunities for career development and non-traditional career progression.
Requirements
- High school diploma or GED.
- 8–10 years of experience in marketing strategy, marketing segmentation, credit/payments, managing test and control, analyzing marketing campaign data, or related experience.
- Must be authorized to work in the United States on a full-time basis without the need for current or future sponsorship.
Nice To Haves
- Bachelor’s degree in Marketing, Finance, Project Management, Business Management, or a related field.
- Skills in strategy development, data analysis and interpretation, test marketing, business storytelling, brand positioning, relationship management, fund marketing, marketing analytics, marketing strategies, client management, and portfolio operations.
Responsibilities
- Develop and implement client-facing marketing and loyalty strategies that drive incremental and profitable results and achieve financial targets.
- Ensure adherence to bank compliance standards and collaborate with cross-functional teams.
- Develop joint marketing funds and support ongoing campaign reviews, using industry insights to guide strategies.
- Support annual volume forecasts for assigned portfolios, track performance against budget, and advise on strategy changes to achieve the annual budget.
- Manage internal and external strategic partnerships to influence marketing strategy and execution; elevate roadblocks to the Senior Manager.
- Work with the broader MCOE to identify and conceptualize growth opportunities for assigned portfolios using data insights, competitive research, and industry best practices.
- Develop and manage internal and client-facing materials, including annual marketing plans, marketing calendars, campaign performance materials, and budget forecasts.
Benefits
- Medical insurance
- Prescription drug coverage
- Dental insurance
- Vision insurance
- Basic and optional life insurance
- Supplemental medical plans
- Short- and long-term disability coverage
- Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period
- 401(k) plan
- 11 paid holidays
- Flexible Time Off (FTO) program
- Paid Sick and Safe Time
- Illinois Paid Leave for associates located in Illinois
- Opportunity to purchase company stock during offering periods in June and December
- Annual incentive bonus based on individual and company performance
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
