LATAM Sales & Business Development Manager (Contract)

Cricut

About The Position

Drive sales growth, account management, and business development across key Latin American markets, including Chile and Peru. Manage and strengthen relationships with existing distributors, retailers, and strategic partners to achieve sales objectives and expand Cricut’s regional market presence. Identify, develop, and onboard new commercial partners to accelerate expansion and create business opportunities. Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution. Collaborate with Sales, Marketing, Operations, and other cross-functional teams on commercial strategies and promotional initiatives. The role also supports replenishment and order management, inventory productivity, forecasting, retail execution, and performance reporting across assigned territories.

Requirements

Bachelor of Science in Business, Finance, Retail, or a related field, or equivalent experience.
Three to five years of replenishment experience; replenishment experience is required.
Experience with Mercado Libre, Falabella, Ripley, Paris, Tai Loy, PriceSmart, or other major retail and eCommerce platforms in Chile and Peru.
Advanced proficiency in Microsoft Excel and Access.
Bilingual in English and Spanish, with strong communication skills in both languages.
Strong analytical and problem-solving skills.
Detail-oriented, with excellent organizational abilities.
Effective communicator across teams and functions.
Self-starter with a proactive, go-getter mindset.
Strong time-management and prioritization skills.
Confident decision-maker with sound judgment.

Responsibilities

Manage relationships with existing distributors, retailers, and strategic partners across assigned Latin American markets.
Identify, develop, and onboard new distributors, retailers, and commercial partners.
Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution.
Coordinate with Sales, Merchandising, and Operations to ensure accurate, timely ordering and transfer of goods to retail stores, distribution centers, and eCommerce channels.
Partner with Order Management and EDI teams to ensure purchase orders are processed accurately and on time.
Support promotional activities and analyze sales and inventory to manage discontinued products, minimize markdowns, and maintain service-level goals.
Work cross-functionally with demand planning, wholesale management, sales, merchandising, operations, and product teams to resolve inventory issues and recommend solutions.
Ensure customer purchase orders are executed according to supply chain requirements and manage or minimize supply-chain-related customer chargebacks.
Review and analyze inventory levels for planogram merchandise with sales, sales support, and inventory management teams.
Maintain SKU and vendor parameters in the Automatic Replenishment system and ensure timely, accurate orders and transfers for planogram merchandise.
Develop replenishment tactics for on-trend or highly seasonal categories and support efforts to revive or exit troubled or declining categories.
Review inventory for upcoming product sets, launches, and exits; monitor weekly sales-in and sales-out trends.
Create and manage Quarter +2 sell-through forecasts by product line for Mercado Libre 1P and authorized 3P marketplace sellers.
Provide inventory receipt data to planning teams and review key-item data with sales and channel teams to support peak-season and promotional sales.
Document changes to replenishment parameters and provide weekly updates on key inventory issues and metrics against goals.
Maintain positive working relationships with Sales, Marketing, Operations, retail partners, and other cross-functional teams; communicate inventory issues and partner-impacting issues proactively.
Manage vendor performance through communication with sales, merchant teams, and inventory managers.
Use Mercado Libre Fulfillment, Excel, and Power BI to support the role.
Support sales and margin objectives, reduce overstock, improve inventory productivity, and ensure inventory levels support financial objectives.