LATAM Sales & Business Development Manager (Contract)

Cricut

About The Position

Responsible for driving sales growth, account management, and business development across Argentina, Uruguay, Paraguay, and Bolivia. The role manages and strengthens relationships with existing distributors, retailers, and strategic partners to achieve sales objectives and expand Cricut’s market presence, while identifying, developing, and onboarding new commercial partners to accelerate regional expansion. The position oversees sales performance, inventory planning, product availability, and sell-in/sell-out execution. It collaborates with Sales, Marketing, Operations, Merchandising, demand planning, order management, and other cross-functional teams on commercial strategies, promotions, replenishment, order execution, inventory analysis, and marketplace forecasts. The role also tracks inventory and financial performance, maintains replenishment documentation, communicates issues and updates, and supports sales, margin, in-stock, and inventory productivity objectives.

Requirements

Bachelor of Science in Business, Finance, Retail, or a related field, or equivalent experience.
Three to five years of replenishment experience; replenishment experience is required.
Bilingual in English and Spanish, with strong communication skills in both languages.
High-level MS Excel and Access abilities.
Strong analytical and problem-solving skills.
Detail-oriented with excellent organizational abilities.
Effective communicator across teams and functions.
Self-starter with a proactive, go-getter mindset.
Strong time-management and prioritization skills.
Confident decision-maker with sound judgment.

Nice To Haves

Experience with Mercado Libre, Fravega, Megatone, OnCity, or Carrefour.

Responsibilities

Drive sales growth, account management, and business development across Argentina, Uruguay, Paraguay, and Bolivia.
Manage relationships with existing distributors, retailers, and strategic partners to achieve sales objectives and expand market presence.
Identify, develop, and onboard new distributors, retailers, and commercial partners.
Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution.
Coordinate with Sales, Merchandising, Operations, and retail partners to ensure accurate, timely ordering and transfers of goods to stores, distribution centers, and eCommerce channels.
Partner with Order Management and EDI teams to ensure purchase orders are processed accurately and on time.
Analyze sales and inventory to support promotions, manage discontinued products, minimize markdowns, and maintain service-level goals.
Work with demand planners, wholesale management, sales, merchandising, operations, and product teams to resolve inventory issues and provide actionable solutions.
Ensure customer purchase orders are executed according to supply chain requirements and manage and minimize supply-chain-related customer chargebacks.
Review and analyze inventory levels of planogram merchandise with Sales, Sales Support, and Inventory Management teams.
Engage buying team members to promote a proactive, collaborative working environment.
Maintain inventory levels that support financial objectives and in-stock goals.
Maintain SKU, item, vendor, and automatic replenishment system parameters; document changes to replenishment parameters and review their impact.
Ensure timely and accurate orders and transfers for planogram merchandise to stores and distribution centers.
Develop replenishment tactics for trend-driven or highly seasonal products and support efforts to revive or exit troubled or declining categories.
Review inventory for upcoming product sets, exiting products, and new products with Demand Planners, Sales, and planning teams.
Monitor weekly sales-in and sales-out trends and manage sell-through forecasts by product line for Quarter +2 for Mercado Libre 1p and authorized 3p marketplace sellers.
Provide data to planning teams to monitor future inventory receipts against the financial plan.
Review key items with sales and channel teams to support sales during peak seasons and promotional opportunities.
Provide weekly updates on key inventory issues and updates on inventory metrics against goals.
Communicate inventory issues proactively with Sales and Sales Support and communicate with retail partners about issues affecting planogram product support for features or promotions.
Manage vendor performance through communication with sales, merchant teams, and inventory managers.
Use Mercado Libre Fulfillment, Excel, and Power BI.
Support sales goals and budgets, gross and contribution margin objectives, reduction of overstock, inventory productivity, and financial objectives.
Monitor fill rate, in-stocks, inventory turns, stock-to-sales ratios, forecasted financial results for approved projects, chargebacks and disputes as a percentage of sales, and on-time purchase-order accuracy.