Internet Sales Manager

Melloy Los Lunas•Los Lunas, NM
•Onsite

About The Position

Melloy Auto Group is hiring an Internet Sales Manager / BDC Director to lead internet sales operations across its Ford, Chevrolet, and Chrysler Jeep Dodge Ram dealerships in Los Lunas, New Mexico. This hands-on leadership role is responsible for internet sales performance, CRM accountability, customer follow-up, and BDC operations. The manager will develop processes, train and motivate employees, work alongside sales managers, and help turn internet leads into appointments, showroom visits, and vehicle sales. The position is based in Los Lunas, approximately 15 minutes south of Albuquerque. Compensation is a $4,000 monthly base salary ($48,000 annually), plus performance-based bonuses tied to measurable department results such as appointment shows, internet sales, and improvements in lead conversion. Additional benefits and employee programs will be discussed during the hiring process.

Requirements

  • Strong understanding of CRM systems, internet lead management, and customer follow-up processes.
  • Demonstrated ability to lead, coach, and motivate employees.
  • Strong organizational, communication, and problem-solving skills.
  • Ability to analyze performance reports and use data to improve results.
  • Ability to work effectively with multiple dealership management teams.
  • A proactive, hands-on management style.
  • Strong customer service skills and commitment to providing a positive customer experience.
  • A results-oriented attitude and ability to take ownership of department performance.

Nice To Haves

  • Previous automotive internet sales, BDC, or dealership sales management experience.
  • DealerSocket experience.

Responsibilities

  • Oversee internet sales and BDC operations for three franchise dealerships.
  • Monitor and manage incoming internet leads, ensuring timely responses and consistent follow-up.
  • Manage lead distribution, CRM activity, appointment setting, and customer engagement.
  • Develop and implement effective internet sales processes across all three stores.
  • Train, coach, and develop BDC representatives and sales personnel.
  • Work with sales managers to improve lead conversion and showroom traffic.
  • Identify missed opportunities, neglected leads, and ineffective follow-up.
  • Monitor appointment confirmations, show rates, and internet sales results.
  • Evaluate lead providers and marketing performance to identify opportunities for improvement.
  • Establish daily, weekly, and monthly performance goals.
  • Provide regular performance reporting and recommendations directly to the General Manager.
  • Participate in customer follow-up and appointment setting when necessary.
  • Help recruit and develop BDC personnel as the department grows.
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