INTERNET SALES MANAGER

Diehl CDJR of Moon•Coraopolis, PA

1d•Onsite

About The Position

Diehl of Robinson and Diehl of Moon are hiring an Internet Sales Manager to lead online automotive sales efforts, manage digital leads, and convert online vehicle shoppers into appointments, showroom visits, and sales. The role focuses on speed-to-lead, persistent follow-up, effective CRM management, appointment setting, team accountability, and delivering an exceptional customer experience. The manager oversees incoming internet leads, monitors sales activity and performance, works with Sales Managers and Sales Consultants, and coaches team members to improve customer engagement and conversion. The position supports digital retail and online-to-showroom processes and helps build an efficient, accountable, high-performing internet sales operation.

Requirements

Previous automotive sales, internet sales, BDC, or dealership management experience.
Experience with automotive internet lead management.
Experience using Tekion CRM.
Strong understanding of dealership CRM processes and lead follow-up.
Knowledge of automotive digital retailing and online vehicle shopping.
Strong leadership and team-development skills.
Excellent written and verbal communication abilities.
Strong phone, email, and text communication skills.
Proven ability to convert internet inquiries into dealership appointments.
Understanding of automotive sales KPIs and conversion metrics.
Strong organizational and time-management skills.
Ability to manage multiple priorities in a fast-paced dealership environment.
Self-motivated, competitive, and accountable for results.
Ability to coach, motivate, and develop a high-performing sales team.
Strong commitment to customer satisfaction and the overall dealership experience.

Nice To Haves

Previous experience as an Internet Sales Manager, Automotive BDC Manager, BDC Director, Automotive Sales Manager, Digital Sales Manager, Internet Sales Consultant, Automotive Sales Consultant, Internet Lead Manager, CRM Manager, or Automotive Business Development Manager is highly desirable.

Responsibilities

Manage and oversee incoming internet sales leads from dealership websites, third-party providers, digital advertising, vehicle listing sites, and other online sources.
Ensure immediate, professional, and consistent follow-up with every customer inquiry.
Increase lead-to-appointment, appointment-to-show, and show-to-sale conversion rates.
Drive appointment setting and increase showroom traffic from digital leads.
Monitor daily internet lead activity and ensure every sales opportunity receives proper follow-up.
Hold team members accountable for lead response times, follow-up activity, appointments, and sales performance.
Use Tekion CRM to track customer communication, appointments, lead activity, and sales opportunities.
Maintain accurate and complete customer records in the CRM.
Work with Sales Managers and Sales Consultants to maximize internet sales opportunities.
Develop and implement strategies to improve lead response times and customer engagement.
Monitor and analyze internet sales KPIs and dealership lead performance.
Identify lost or overlooked sales opportunities and develop strategies to re-engage customers.
Maintain consistent phone, email, text, and CRM follow-up.
Help improve digital retail and online-to-showroom processes.
Coach and motivate team members to improve appointment and closing performance.
Maintain customer satisfaction throughout the vehicle shopping and purchasing process.
Identify opportunities to increase sales volume and dealership market share.
Help create an efficient, accountable, and high-performing internet sales operation.