Internet Sales Manager - Lake City Toyota
About The Position
Lake City Toyota is seeking a versatile, results-driven Internet Sales Manager to lead digital and showroom sales. This hands-on leadership role combines real-time lead accountability, CRM execution, and deal desking with an active presence on the sales floor. The manager oversees internet and phone leads, supports the team throughout the sales process, and maintains high standards for follow-up, execution, and guest experience. Success in the role means driving strong lead-to-sale and appointment-to-close conversion, efficiently structuring deals while protecting gross and supporting guest satisfaction, ensuring complete CRM follow-up compliance, and improving consultants’ sales volume, close rates, and CSI.
Requirements
- Demonstrated success in automotive sales leadership, including managing digital leads, showroom activity, and sales performance.
- Experience with CRM-driven sales processes and hands-on coaching of high-quality communication and follow-up.
- Strong deal desking capability across new and pre-owned inventory.
- Proven ability to structure trades, financing, and leases; navigate objections; and solve challenges to move deals forward.
- Ability to lead by example during evenings, weekends, and peak traffic moments.
- Commitment to delivering a premium guest experience and fostering a high-accountability, high-performance team culture.
Responsibilities
- Oversee all inbound internet and phone leads and ensure timely, professional engagement focused on converting leads into sold units.
- Actively desk deals for new and pre-owned inventory, collaborating with sales consultants and F&I to drive profitability and provide a seamless guest experience.
- Monitor daily CRM activity to ensure every lead receives timely, value-driven follow-up across communication channels.
- Maintain a strong presence during peak showroom hours, assist with TOs, coach in the moment, and reinforce best practices.
- Coach and develop the sales team across digital and in-person channels, fostering consistency, discipline, and customer-first execution.
- Drive lead-to-sale and appointment-to-close conversion.
- Support deal structure and help the team move deals forward while protecting gross and enhancing guest satisfaction.
- Improve consultants’ volume, close rates, and CSI.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
