Internet Sales Manager

Toyota West Mobile•Mobile, AL

About The Position

The Automotive Internet Sales Manager leads and optimizes the dealership’s digital sales operations. The role manages inbound internet leads, improves online-to-showroom conversions, and develops a high-performing team to deliver a seamless, modern customer experience. The dealership describes its workplace as positive and professional and offers aggressive pay plans, career advancement opportunities, and industry training. The manager works with sales and marketing teams to improve lead handling, online presence, inventory listings, pricing, and promotions. The role also focuses on customer satisfaction, team coaching, performance analysis, and compliance with company policies, procedures, and safety standards.

Requirements

Proven automotive sales experience with a strong focus on Internet/BDC or digital lead management.
Demonstrated success handling high-volume internet leads and converting them into appointments and sales.
Strong understanding of CRM systems, digital retailing tools, and online lead platforms such as AutoTrader and Cars.com.
Excellent written and verbal communication skills, including the ability to engage customers digitally.
Data-driven approach and ability to analyze performance metrics and adjust strategies.
Strong leadership and team development skills.
Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
Valid driver’s license and clean driving record.
Must be at least 18 years of age.

Responsibilities

Manage incoming internet leads from the dealership website, third-party platforms, social media, and chat, ensuring timely and effective follow-up.
Recruit, hire, train, and oversee internet sales team members or BDC representatives.
Develop and implement processes for responding to digital inquiries through email, phone, and text.
Work with the sales desk to structure deals and transition customers from online inquiries to showroom sales.
Use CRM tools to track customer interactions, manage pipelines, and ensure consistent follow-up.
Analyze lead sources and campaign performance to improve ROI and lead quality.
Coordinate with marketing to optimize online presence, inventory listings, pricing strategy, and promotions.
Promote a transparent, efficient, customer-focused buying experience and high customer satisfaction.
Train and coach team members in digital communication, objection handling, and appointment setting.
Comply with company policies, procedures, and safety standards.
Perform other duties as assigned.