Internet Sales Manager

Lennar•Fayetteville, AR

About The Position

The Internet Sales Manager leads Lennar’s Internet Sales Department and oversees the team’s efforts to deliver positive online customer experiences and convert online traffic into qualified sales prospects. The role partners with the VP of Sales, New Home Consultants, and Area Sales Managers to support staffing, coach Internet Sales Coordinators, manage lead outreach and sales processes, and monitor performance. The manager also supports inventory sales, reviews quality and compliance, tracks department projects, and contributes to online advertising and promotional strategies. This is primarily a sedentary office position. Responsibilities and activities may change, and the Associate may be required to use company-approved tools, applications, and systems, including customer engagement, operational efficiency, data analysis, and AI tools.

Requirements

Three to five years of experience in residential internet sales, sales management, or related industries.
High school diploma or GED.
California Department of Real Estate Agent and/or Broker license.
Strong verbal and written communication, organizational, and interpersonal skills.
Professional presence and ability to manage conflict effectively.
Ability to multitask and meet deadlines in a fast-paced environment.
Proficiency in Microsoft Word and Excel.
Resourcefulness, patience, clear communication, and strong motivational skills.

Nice To Haves

College education.
Advanced computer skills.
Valid, unrestricted driver’s license.

Responsibilities

Partner with the VP of Sales to ensure adequate staffing for the Internet Sales Department.
Train and coach Internet Sales Coordinators on Lennar’s Digits, Lead Scoring, and Self-Guided Tour process to improve sales performance.
Supervise the Internet Sales team’s customer interactions through email, live chat, and 1-800 calls.
Oversee lead outreach strategies and ensure consistent engagement and effective communication templates.
Lead the team in capturing and converting online customer traffic into qualified sales prospects.
Manage VIP Interest Lists and ensure prospective customers are prequalified with Lennar Mortgage.
Maintain inventory neutrality, reduce incentives, and minimize broker costs through organic sales.
Partner with New Home Consultants to sell inventory homes strategically using a First In, First Out (FIFO) approach.
Collaborate with Area Sales Managers to monitor WTD, MTD, QTD, and YTD performance metrics and identify improvement opportunities.
Conduct regular quality checks (“shop” programs) for Internet Sales Coordinators and implement improvement plans.
Assign and track department projects to ensure accuracy and timely completion.
May lead the team through the sales process and review purchase agreements for accuracy and DRE compliance.
Provide input to the VP of Sales on advertising and promotional strategies related to online sales.
Monitor market trends and competitor activities.
Attend promotional events and sales meetings as directed.
Enforce follow-up programs and promote Lennar’s culture and values in interactions.
Perform other duties as assigned.