International Marketing Program Manager

Fisher Investments • San Mateo, CA

21h • Onsite

About The Position

Fisher Investments is seeking an International Marketing Program Manager for its Global Marketing Department. Reporting directly to the Associate Vice President of Strategy and Planning, the manager will work with international marketers, internal departments, and outside agencies. The role is primarily responsible for the firm’s marketing efforts, including performance analysis and reporting, campaign and creative development, and testing. It is part of the Global PCG Marketing Group and offers growth opportunities.

The position supports marketing in South Korea and involves developing, optimizing, and reporting on lead-generation campaigns; managing agency relationships and operational tasks; collaborating with the in-house agency on creative and landing-page work; researching local market conditions; presenting performance insights to senior executive management; overseeing reputational risk and compliance; and leading process improvements. The role is in-office, with possible eligibility for a hybrid work-from-home program based on role, tenure, and performance. The program is subject to change.

Requirements

• At least 5 years of experience in digital marketing, with a strong focus on performance-based lead generation.
• Bachelor’s degree or an equivalent combination of education and experience.
• Highly detail-oriented, with the ability to perform quality control across ads, offers, and landing pages.
• Strong analytical mindset and a data-driven approach to performance marketing.

Responsibilities

• Support external and internal partners in developing, completing, and reporting on lead-generation campaigns to achieve goals.
• Lead the marketing relationship with external media agency partners, including optimization, content localization, creative and landing-page development, and testing.
• Manage operational tasks, including budgeting and forecasting, reporting, contract routing, and auditing.
• Collaborate with the in-house marketing agency, fishtank, on creative and landing-page development and testing in South Korea.
• Support competitor and market research to incorporate local social and political trends into campaigns, evaluate opportunities, and communicate findings.
• Build performance reports using marketing reporting dashboards and present identified opportunities succinctly to Senior Executive Management.
• Oversee reputational risk by following established policies and procedures and compliance requirements for South Korea.
• Identify potential process improvements, recommend solutions, and lead implementation projects to improve results.
• Collaborate with team members located across the globe on tasks and project initiatives in a multicultural team environment.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• A 50% 401(k) match, up to the IRS maximum.
• 20 days of paid time off and 10 paid holidays.
• Family support programs, including 8 weeks of paid primary caregiver leave, $10,000 in fertility, family-forming, and hormonal health assistance, and backup child, adult, and elder care.
• Potential eligibility to participate in a hybrid work-from-home program, based on role, tenure, and performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level