International Marketing Manager

The Kinetic Group•Anoka, MN

5d•Onsite

About The Position

The International Marketing Manager leads the development and execution of marketing strategies to drive brand growth and commercial success across key international markets, with a primary focus on Europe. The role works closely with international sales, distributors, product management, and brand teams to adapt global strategies to regional market needs while maintaining consistent brand positioning across countries, cultures, and customer segments. The position is based at the company’s Anoka, Minnesota office and reports to the Director of Marketing. Travel is approximately 40% within the assigned territory, including travel between U.S. manufacturing facilities as required. The Kinetic Group designs, manufactures, and distributes small-caliber ammunition through brands including B&P, CCI, Federal Premium, Fiocchi, HEVI, Remington, and Speer. It is part of the Ammo+ division of The Czechoslovak Group (CSG). Employee assignments may involve work in or exposure to potentially hazardous areas, including flammables and explosives. Safety training is provided to ensure compliance with company and federal regulations.

Requirements

Bachelor’s degree in Marketing or a related field.
3–5 years of experience in marketing, brand management, product marketing, channel marketing, or commercial marketing.
Strong project management, writing, and organizational skills.
Experience with marketing, project management, and creative collaboration tools and software, such as Sprout Social, Trello, and Dropbox.
Experience in consumer products marketing.
Excellent written and verbal communication and presentation skills.

Nice To Haves

MBA.
1–2 years of management experience.
Experience in sporting goods or leisure products marketing.
Experience developing or executing marketing programs in international markets, preferably Europe.

Responsibilities

Develop and execute marketing strategies that support business growth, primarily in international markets.
Partner with International Sales and distributor networks on product launches, regional marketing initiatives, and commercial objectives.
Analyze market trends, customer insights, and competitive activity to identify opportunities and inform marketing plans.
Tailor brand messaging, campaigns, and promotional programs to diverse international markets while maintaining brand consistency and following brand standards.
Collaborate with distributors and channel partners to execute localized marketing campaigns, promotions, and customer engagement programs.
Support new product launches through international market planning, promotional activities, and go-to-market execution.
Work with internal creative teams and external support to develop marketing content, advertising, digital campaigns, trade show materials, and other customer-facing communications.
Collaborate cross-functionally with sales, product management, creative, agency, and media partners to execute initiatives across countries and cultures.
Support relationships with brand ambassadors, influencers, industry media, and other external partners to grow brand awareness and engagement.
Monitor campaign performance and budget expenditures, and recommend improvements to marketing effectiveness and business results.
Travel approximately 40% within the assigned territory, including travel between U.S. manufacturing facilities as required.