International Growth Marketing Manager

Faire • New York, NY

1d • $118,500 - $163,000 • Hybrid

About The Position

Faire is seeking a highly analytical, data-driven paid search marketer to join its Growth Marketing team. The role supports the day-to-day management and growth of paid search campaigns in international markets, primarily Europe, working closely with the Senior Paid Search Manager. The successful candidate will adjust campaigns to meet weekly KPIs and run localization experiments to improve efficiency. They should be comfortable managing Google and Microsoft Search Ads through a metrics-driven approach, experienced in experimentation, and able to apply cultural understanding to structuring and measuring country-level campaigns for international markets.

Requirements

• 3–5 years of hands-on experience managing medium- to large-scale paid search and Performance Max (pMAX) campaigns on Google, with a focus on optimizing down-funnel metrics such as CPA and ROAS.
• Strong analytical skills and familiarity with search and Performance Max campaign optimization techniques, paid marketing metrics, and their impact on performance.
• Proficiency with marketing automation tools for optimizing campaigns and making bulk changes, such as Google Ads Editor or Channable.
• Strong analytical and structured problem-solving skills, with proficiency analyzing large datasets using Excel and/or SQL and data visualization tools such as Mode or Tableau.
• Familiarity with A/B testing and experience launching experiments in Google Ads.
• Strong organizational skills, attention to detail, and a passion for optimizing processes.
• Ability to thrive in a fast-paced, changing environment and balance multiple priorities.
• Experience using AI to automate repetitive marketing workflows, from campaign QA to performance reporting, and interest in AI, APIs, and automation tools.

Nice To Haves

• Experience managing cross-border or international paid search programs, preferably in Europe.
• Fluency in a European language such as French, German, or Spanish.
• Experience in a two-sided marketplace or with products aimed at small business owners.

Responsibilities

• Oversee international paid search campaigns on Google and Microsoft to meet regional and country-level goals.
• Analyze paid marketing metrics, including CTR, CPC, CPA, and conversion rate, at country and regional levels, and share insights with stakeholders.
• Support country-level performance diagnostics by combining campaign data with broader market, customer, and business context to identify performance drivers, develop hypotheses, and recommend priorities.
• Manage the international paid experimentation roadmap, including ad copy testing, landing page optimization, keyword testing, and bid management.
• Partner with the International Marketing Team to build a shared understanding of country-level performance, identify market and localization opportunities, and translate insights into paid experiments.
• Use AI tools and LLMs to test rapidly, improve operational efficiency, and develop new campaign optimization levers.

Benefits

• Flexible paid time off and company-wide recharge days.
• Paid parental leave up to 16 weeks.
• Comprehensive health coverage, with options varying by location.
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance.
• Mental health support and coaching through Modern Health.
• Stipends for professional development, wellness, and work-from-home needs.
• Employer-sponsored retirement plan, dependent on country of employment.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed