International Marketing Program Manager

Fisher Investments • San Mateo, CA

2d • $90,000 - $140,000 • Onsite

About The Position

The International Marketing Program Manager works in Fisher Investments' Global Marketing Department and reports directly to the Associate Vice President of Strategy and Planning. The role collaborates with international marketers, internal departments, and outside agencies, and is responsible for marketing efforts including performance analysis and reporting, campaign and creative development, and testing. It is part of the Global PCG Marketing Group and offers growth opportunities.

The role supports marketing campaigns focused on South Korea, including lead generation, media agency relationships, localization, creative and landing page development, performance reporting, market research, and compliance. The position is in-office, with possible eligibility to participate in a hybrid work-from-home program based on role, tenure, and performance.

Requirements

• 5 or more years of experience in digital marketing, with a strong focus on performance-based lead generation.
• Bachelor's degree or an equivalent combination of education and experience.
• Highly detail-oriented, with the ability to perform quality control across ads, offers, and landing pages.
• Strong analytical mindset and a data-driven approach to performance marketing.

Responsibilities

• Support external and internal partners in developing, completing, and reporting on lead-generation campaigns to achieve goals.
• Lead marketing relationships with external media agency partners, including optimization, content localization, creative and landing page development, and testing.
• Manage budgeting and forecasting, reporting, contract routing, and auditing.
• Collaborate with the in-house marketing agency, fishtank, on creative and landing page development and testing in South Korea.
• Support competitor and market research to incorporate local social and political trends into campaigns, evaluate opportunities, and communicate findings.
• Build performance reports from marketing reporting dashboards and present identified opportunities succinctly to Senior Executive Management.
• Oversee reputational risk by following established policies and procedures and compliance requirements for South Korea.
• Identify potential process improvements, recommend solutions, and lead implementation projects to improve results.
• Collaborate with a multicultural team whose members are located across the globe on varied tasks and project initiatives.

Benefits

• 100% paid medical, dental, and vision premiums for the employee and qualifying dependents.
• A 50% 401(k) match, up to the IRS maximum.
• 20 days of PTO and 10 paid holidays.
• Family Support programs, including 8 weeks of Paid Primary Caregiver Leave, $10,000 in fertility, family-forming, and hormonal health assistance, and backup child, adult, and elder care.
• Eligible for a discretionary bonus based on firm and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level