Loyalty Program Manager, International

Choice Hotels International • North Bethesda, MD

1d • $114,907 - $135,184

About The Position

The Loyalty Program Manager, International leads the strategic execution and performance of the Choice Privileges program in key markets outside the United States. The role aims to grow membership, repeat stays, redemptions, and guest lifetime value worldwide by driving international program design, product, and strategic workstreams, including benefits, the value proposition, tier architecture, and promotional strategy.

As the loyalty product lead for a portfolio of global initiatives across Canada, Latin America and the Caribbean, Europe, the Middle East and Africa, and Asia-Pacific, this individual contributor takes initiatives from conception through definition, execution, and measurement. The position works with regional marketing and commercial teams, International Operations, Marketing, Digital, Product, Revenue Management, Finance, Privacy, Legal, and Technology to turn regional needs into delivered results and shape the end-to-end international member experience. It uses data and analytics to prioritize initiatives and measure their outcomes. The role reports to the Senior Manager, Loyalty Strategy and is not eligible for visa sponsorship now or in the future.

Requirements

• Bachelor’s degree required; preferred fields include Hospitality Management, Business, International Business, Strategy, Marketing, or Finance.
• 3–5 years of experience in strategy, consulting, strategic finance, or transformation; hotel/hospitality industry and loyalty marketing program experience preferred.
• Proven experience managing technology-enabled initiatives end to end across multiple teams and stakeholders.
• Experience in business modeling and driving commercial performance, with success using analytics to make strategic recommendations and drive action.
• Ability to manage projects collaboratively within a team structure and communicate with teammates and other departments.
• Ability to manage ambiguous, complex projects with short timelines.
• Ability to uphold Choice’s Values & Performance Principles, including collaboration, performance excellence, urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.
• Experience with project management tools and frameworks such as Workfront or Jira.
• Strong data analytics, measurement, data mining, and modeling skills.
• Advanced Excel modeling and financial forecasting skills, and comfort building and defending business cases.
• Proficiency with SQL and experience working with data warehouses; familiarity with Tableau, Looker, or Power BI.
• Fluency with A/B testing and holdout or experimentation frameworks; proficiency with Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.
• Product-minded approach that grounds execution in member problems and evidence, sizes impact, and defines success before building.
• Ability to negotiate priorities and trade-offs and present complex scenarios and member outcomes to regional audiences with clear recommendations.

Nice To Haves

• MBA or advanced degree.
• PMP, Six Sigma, or an analytics/finance certification.
• PMP certification preferred.
• Experience with loyalty platforms or offer-management systems, CRM and marketing-automation tools, CDPs, and CRS or revenue-management integrations.
• Python or R.

Responsibilities

• Lead end-to-end execution of international loyalty program design, including member value proposition, tier architecture, benefits, earn-and-burn mechanics, personalization, and lifecycle design, balancing member value with sustainable program and franchise economics.
• Own the international loyalty product roadmap; establish a build–measure–learn cadence, define success measures before launch, and report results to inform future roadmap cycles.
• Partner with Marketing, Digital, and Product to deliver the member experience across the discover, book, stay, return, and advocate journey, emphasizing enrollment and repeat stays.
• Serve as the loyalty subject-matter expert for International regions, advising regional teams on program benefits, strategy, and guardrails.
• Represent international regional needs in U.S.-based strategic planning and advocate for global scalability.
• Build and maintain regional loyalty roadmaps and gap assessments that reflect market maturity and prioritize enrollment, engagement, and retention initiatives.
• Build trusted relationships with regional leaders, International headquarters, and U.S. teams, keeping stakeholders aligned on priorities, status, risks, and dependencies.
• Build and maintain SQL-based dashboards and reporting for international loyalty metrics, including enrollments, repeat-stay rate, loyalty revenue contribution, redemption elasticity, points velocity, liability movement, and program contribution margin.
• Support the Senior Manager in presenting performance and trade-offs to senior leadership.
• Set goals and measures for initiatives, report regional enrollment, engagement, and loyalty revenue, make evidence-based decisions, and recommend changes as appropriate.
• Identify promotional needs based on international loyalty performance and segment needs.
• Draft business requirements and business cases for projects and promotions, and present them to senior leaders and Technology partners for prioritization and funding.
• Manage a portfolio of international initiatives from request through launch and results, establishing repeatable scheduled programs with clear owners and timelines.
• Define and document end-to-end processes for how regions submit, plan, and track requests to reduce delays and rework.
• Support loyalty requirements for new market launches and expansions, and train regional teams on program rules and processes.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.
• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.
• Annual bonus eligibility under the terms of Choice’s Management Incentive Plan (MIP).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level