Marketing Manager – Loyalty Program Management

Office Depot • Boca Raton, FL

2d • $78,800 - $123,100

About The Position

The Marketing Manager – Loyalty Program Management role is responsible for designing and executing customer loyalty and retention strategies to increase engagement and customer lifetime value. The position develops loyalty program frameworks, manages targeted campaigns, analyzes customer behavior for segmentation and personalization, and oversees loyalty platform operations. It collaborates with marketing, product, analytics, vendors, and technology teams to ensure programs align with brand and business goals, track KPIs, enhance customer experience, and continuously improve loyalty initiatives.

The role also develops and executes localized marketing strategies for priority markets, responds to competitive activity, drives competitive conquest efforts, and implements geo-targeted initiatives to support retail stores. It serves as a primary liaison between marketing and internal and external clients, ensuring that programs align with business objectives and produce measurable results. The position leads cross-functional teams and manages localized campaigns, budgets, resources, and performance.

The ODP Group, through ODP Business Solutions and Office Depot, provides products, services, and technology solutions through a B2B distribution platform and omnichannel presence that includes supply chain and distribution operations, sales professionals, online services, and Office Depot and OfficeMax retail stores. Coworkers are expected to support the company's operational safety culture by working safely and addressing potential hazards or concerns. Other duties may be assigned.

Requirements

• Bachelor's degree or equivalent experience.
• At least 5 years of experience developing and managing marketing strategies.
• Experience managing enterprise-level loyalty programs, promotional activities, and/or advertising activities.
• Technical marketing skills and experience with relevant software applications.
• Strategic thinking and campaign development skills.
• Strong understanding of customer and market dynamics.
• Relevant product and industry knowledge.
• Formal presentation skills.
• Budget management skills.
• Data analysis and ROI measurement skills.
• Excellent written and verbal communication skills.

Nice To Haves

• Area of study in Marketing, Business Administration, or Retail.
• Team leadership, persuasiveness, adaptability, creativity, good judgment, and decision-making.

Responsibilities

• Lead the end-to-end development and execution of customer loyalty strategies, including rewards, tiered, free, paid, and subscription-based models, to drive retention, repeat purchases, and customer lifetime value.
• Strategize, launch, and manage multichannel campaigns through email, SMS, apps, and digital channels to promote loyalty initiatives, seasonal offers, and exclusive member benefits.
• Oversee loyalty platforms and third-party integrations, coordinating with vendors and internal IT teams to support seamless execution and program scalability.
• Collect customer feedback, identify friction points, and implement improvements to increase the value and usability of loyalty programs.
• Monitor industry trends, competitor programs, and emerging technologies to keep loyalty strategies innovative and aligned with consumer expectations.
• Develop targeted messaging, content, briefs, and concepts across communication channels to inform, persuade, and drive customer engagement locally.
• Collaborate with stakeholders to ensure messaging aligns with strategic objectives and resonates within each market.
• Use data analytics to segment customers and deliver personalized loyalty experiences that increase engagement and conversion.
• Define KPIs, monitor program performance, and analyze behavioral data to inform decisions and continuous improvement.
• Measure progress and performance, enhance customer experience, and work with vendors or technology teams to optimize loyalty and local marketing initiatives.
• Lead the conceptualization, development, and execution of localized, experience-driven campaigns to drive growth and foot traffic and improve customer acquisition and retention among customer segments in priority markets.
• Oversee projects and campaigns across local marketing program categories.
• Allocate resources to deliver projects on time and within budget, prioritizing cost-effectiveness.
• Develop and manage program budgets, optimizing expenditures to maximize impact and support strategic goals.
• Collaborate with internal and external stakeholders to refine program effectiveness, align activities with company goals, and adjust local marketing initiatives to optimize outcomes.
• Respond to competitive activities, drive competitive conquest efforts, and implement geo-targeted initiatives supporting retail stores.
• Serve as the primary liaison between marketing and internal and external clients, coordinating cross-functional teams to achieve marketing goals.
• Support the company's operational safety culture by working safely and addressing potential hazards or concerns.

Benefits

• 401(k)
• Competitive salaries
• Benefits package
• Opportunities to move and grow within the organization
• May be eligible to participate in an incentive program, subject to the Incentive Plan terms and conditions

What This Job Offers

• Job Type: Full-time
• Career Level: Manager