Loyalty Program Specialist
About The Position
The Loyalty Program Specialist drives customer engagement and incremental growth for Stater Bros. Markets by executing targeted and personalized loyalty campaigns and promotions, points-based earn-and-burn offer structures, and gamified challenges. This hands-on role leads end-to-end loyalty campaign operations to increase trip frequency, basket size, and customer lifetime value (CLV). Working cross-functionally, the Loyalty Program Specialist ensures precise audience segmentation, seamless campaign deployment, and continuous optimization through test-and-learn strategies. The role blends operational excellence with data-driven insights to elevate the customer experience and deliver measurable return on investment.
Requirements
- Experience in loyalty marketing and customer relationship management (CRM), executing personalized, segmented marketing campaigns using large customer datasets and audience management processes is highly preferred.
- Detail-oriented, with excellent project management, organizational, and time-management skills to handle multiple campaigns simultaneously.
- Demonstrated experience with customer analytics, A/B testing, incrementality testing, and evaluating complex campaign performance data.
- Strong analytical skills and the ability to interpret customer behavior and promotional performance data.
- Strong communication skills and ability to collaborate cross-functionally.
Nice To Haves
- Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, Economics, or a related field preferred; equivalent relevant experience may be considered in lieu of education.
- Hands-on experience with Eagle Eye, Birdzi, or similar retail loyalty and personalization platforms preferred.
- Familiarity with Power BI or other business intelligence tools preferred.
Responsibilities
- Develop, implement, and process operational deliverables for end-to-end targeted and personalized loyalty campaigns and promotions, points-based earn-and-burn offers, and customer spend threshold challenges.
- Partner with Marketing teammates to develop effective, relevant audience-targeted messaging that supports promotional effectiveness.
- Manage customer audience ingestion and quality control to ensure accurate customer segmentation before campaign launches.
- Design and execute structured A/B tests to optimize offer performance, redemption rates, and customer engagement.
- Monitor active promotions and resolve technical issues in coordination with internal teams and external platform partners.
- Maintain campaign calendars and timelines aligned with marketing communications and promotional planning activities.
- Identify operational efficiencies to streamline campaign workflows and establish execution standards and best practices.
- Recommend program enhancements, new loyalty mechanics, and personalization strategies to drive growth and retention.
- Collaborate internally and with vendor business partners to track, analyze, and report on program metrics, including incremental sales, basket lift, trip frequency, and churn rate; model customer behavior and translate data into actionable insights.
- Perform other duties and assignments as needed to support business priorities, loyalty program execution, and operational requirements.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
