Specialist, Franchise Loyalty & CRM

C&S Wholesale Grocers • Sheboygan, WI

2d • Hybrid

About The Position

The Specialist, Franchise Loyalty & CRM serves as the primary loyalty and customer engagement resource for Piggly Wiggly franchise owners, store leaders, and shoppers across Wisconsin and Illinois. This role supports stores in building stronger customer relationships and driving loyalty program adoption through the Pig Points! rewards program.

This is a hybrid role based in Sheboygan, WI.

The Specialist, Franchise Loyalty & CRM is responsible for the administration, execution, and performance of the organization's franchise loyalty and customer relationship management (CRM) programs. This role leverages customer data, loyalty marketing, digital communications, and promotional analytics to drive customer acquisition, retention, engagement, and sales growth across franchise locations. The position serves as a key liaison between stores, vendors, and internal stakeholders to deliver consistent customer experience, optimize program performance, and provide actionable insights that support business objectives.

Requirements

• Bachelor's degree in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.
• Minimum of 3+ years of job experience in Marketing, Advertising, or related area.
• Experience with Marketing software and tools required.
• Strong written and verbal communication skills.
• Ability to work collaboratively with internal associates, including management and external customers.
• General knowledge of marketing strategies and basic analytical skills.
• Proficient computer skills including Microsoft Office (Word and Excel) required.
• Ability to travel up to 15% based upon department and customer needs.
• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.

Nice To Haves

• Loyalty and CRM marketing
• Shopper marketing and customer retention strategies
• Customer segmentation and lifecycle marketing
• Digital coupon management
• Marketing analytics and reporting
• Email and SMS marketing platforms
• Customer data privacy and compliance
• Retail and grocery marketing operations
• Microsoft Excel and business reporting tools
• Data analysis and interpretation
• Advanced Excel and reporting
• Campaign execution and quality assurance
• Customer segmentation and targeting
• Written communication and content development
• Project and calendar management
• Problem solving and troubleshooting
• Store and stakeholder relationship management
• Presentation and training skills
• Bachelor's Degree - Marketing

Responsibilities

• Manage and optimize the franchise loyalty program, including promotional strategies, rewards, member engagement initiatives, program enhancements, and ongoing performance monitoring.
• Develop, execute, and maintain loyalty promotions, digital coupons, targeted offers, and incentive programs that support merchandising, marketing, and business objectives.
• Manage customer communications across email, SMS, mobile app, push notifications, and automated lifecycle campaigns, utilizing segmentation and personalization strategies to drive engagement and retention.
• Analyze customer, promotional, and loyalty performance data; develop recurring reports and dashboards; and provide actionable recommendations that improve program effectiveness, customer retention, and sales performance.
• Maintain the accuracy, integrity, and security of loyalty member and customer databases, ensuring compliance with applicable privacy regulations and company policies.
• Serve as the primary loyalty and CRM resource for store leadership by supporting promotional initiatives, providing training and guidance, resolving program issues, and delivering location-specific performance insights.
• Partner with marketing, merchandising, operations, IT, finance, HR, ecommerce, and external vendors to ensure loyalty initiatives are effectively integrated across all customer touchpoints.
• Identify opportunities to enhance customer engagement, improve loyalty program adoption, and increase member value through testing, segmentation, personalization, and continuous program improvement.
• Monitor loyalty, CRM, retail, and digital marketing trends and recommend new programs, technologies, and best practices that strengthen customer loyalty and business performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level