Senior Manager, Global Loyalty Marketing

IHG•Atlanta, GA

1d•$120,000 - $130,000•Hybrid

About The Position

The Senior Manager, Global Loyalty Marketing leads strategy and activation for programs, products, promotions, and communications across loyalty and partnerships initiatives. Working cross-functionally with Loyalty, Partnerships, and Commercial Marketing teams, this role develops marketing solutions that drive revenue and member engagement through owned, paid, and partner media channels. The role leads the Global Promotions Center of Excellence, managing multi-brand, global promotions and campaigns from strategy and ideation through delivery. It also develops global and regional loyalty marketing initiatives, monitors performance, manages budgets and financial analysis, coordinates internal and external partners, and leads and develops marketing team members.

Requirements

Bachelor's or master's degree in a relevant field, or an equivalent combination of education and work-related experience.
Eight or more years of progressive work-related experience with proficiency in multiple relevant disciplines or processes, including commercial marketing, loyalty marketing, and/or partnership marketing.
Experience in people and team leadership, including coaching, developing, and motivating high-performing teams.
Experience with test-and-learn scenarios and planning matrices, with execution across online and offline channels.
Ability to work in an integrated creative environment and translate customer analytics into insights for creative briefs.
Ability to direct creative processes to develop compelling messaging and creative concepts.
Ability to translate observations into findings and business applications.
Strong attention to detail, organization, time management, technical aptitude, interpersonal skills, teamwork, a positive attitude, and problem-solving focus.

Nice To Haves

Experience handling sensitive consumer data, such as financial records.
Experience identifying marketing opportunities using third-party information.

Responsibilities

Lead the Global Promotions Center of Excellence, owning strategy, ideation, and delivery of multi-brand global marketing promotions and campaigns across Commercial, Loyalty, B2B Loyalty, and loyalty program extensions.
Develop strategy for global and regional loyalty marketing initiatives, including acquisition marketing, partnership marketing, and quick-turn activations when performance is behind plan.
Monitor campaign and promotional performance and drive continuous optimization using understanding of loyalty, finance, and channel touchpoints.
Connect Loyalty & Partnerships Marketing with Loyalty, Finance, Analytics, and Technology teams to build annual and quarterly plans and translate business objectives into actionable marketing ideas.
Own and manage the marketing budget, allocate funds, and conduct budget audits with business financial partners.
Evaluate pro-forma and post-initiative or campaign financial analyses, including incremental impact and return on investment, and apply findings to future campaigns.
Manage external agency and partner relationships, ensuring clear communication during planning, campaign development, and execution.
Build trusted relationships across the internal organization to support team objectives.
Lead, coach, and develop marketing team members by providing direction, prioritization, and performance management.