Senior Director of Loyalty Marketing

Verizon • Basking Ridge, NJ

1d • Hybrid

About The Position

Verizon is seeking a senior leader to architect, scale, and execute the marketing strategy for its loyalty program, including Verizon Shine and Verizon Dollars. The role will shape the program’s strategic messaging and narrative roadmap, curate and lead co-marketing partnerships and activations, coordinate enterprise-wide execution, and oversee marketing and media performance. The goal is to make Verizon a lifestyle brand and build a loyalty program that competes with leading consumer programs globally.

As a senior leader within the CMO organization, this person will serve as the enterprise loyalty strategist and subject matter expert, with direct exposure and accountability to the C-suite. The role will build and lead a high-performing marketing organization, work across product, business strategy, finance, analytics, and partnerships, and use customer and financial data to guide program performance and investment.

Success in the first year includes establishing the loyalty marketing function, growing acquisition and engagement across wireless and home broadband customers, building a strong team, earning executive confidence, improving post-paid churn through program enrollment, and launching high-profile Verizon Shine experiences.

Requirements

• 12–15+ years of progressive marketing experience.
• At least 7+ years in a senior leadership role building and overseeing large-scale loyalty, rewards, or subscription-based programs.
• Experience managing multi-million-dollar marketing and loyalty budgets, with demonstrated results in churn reduction, customer engagement, and revenue impact.
• Exceptional communication and presentation skills, including the ability to influence, guide, and report to C-level executives.
• Deep experience negotiating and executing high-profile corporate partnerships and experiential marketing activations at scale.
• Strong capabilities in customer data segmentation, financial modeling of loyalty programs, and using AI or predictive analytics to personalize rewards at enterprise scale.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep understanding of pop culture, lifestyle trends, and consumer psychology.
• Financial acumen to understand how a dividend- or ledger-based rewards system affects corporate balance sheets and consumer behavior.
• Customer-first approach focused on frictionless and rewarding experiences.
• Ability to lead in a fast-paced, high-stakes environment and adapt to changing consumer behavior and executive priorities.

Nice To Haves

• MBA or advanced degree.
• Experience with leading loyalty programs in hospitality, airlines, premium credit cards, or retail co-ops.

Responsibilities

• Serve as the enterprise’s primary loyalty strategist and subject matter expert, and report program health, competitive positioning, and financial impact to C-suite and executive leadership.
• Build, mentor, and inspire a high-performing marketing organization; recruit and develop talent across product marketing, partnership management, and retention.
• Architect the marketing strategy and roadmap for Verizon Shine and Verizon Dollars, including program positioning and the timing and cadence of customer offerings.
• Lead co-marketing partnership strategy, partner selection, and activation plans to increase program awareness, engagement, and positive perception.
• Oversee marketing plans for Verizon Shine and pursue experiences and partnerships across entertainment, sports, travel, and emerging brands.
• Lead the marketing strategy for Verizon Dollars and optimize the earn, track, and redeem lifecycle to increase engagement, stickiness, and perceived value.
• Design and execute data-driven lifecycle and CRM campaigns that increase active participation and advocacy, reduce churn, and improve net promoter scores.
• Coordinate enterprise execution with Product and Business Strategy, Finance, Data Analytics, and Corporate Partnerships, including integration with the My Verizon app and rewards-structure financial viability.
• Establish and partner with VCG on KPIs for program health, including redemption rates, ROI, incremental revenue, and customer lifetime value.
• Manage and oversee marketing and loyalty budgets and use data and financial analysis to optimize program performance.
• Establish the loyalty marketing function and scale user acquisition and active engagement across wireless and home broadband customer bases.
• Develop the team and operating rhythm for the new department, and deliver program results that support customer retention and generate publicity for Verizon Shine experiences.

Benefits

• Medical, dental, and vision coverage.
• Short- and long-term disability insurance.
• Basic and supplemental life insurance and AD&D insurance.
• Identity theft protection.
• Pet insurance and group home and auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.
• Other incentives and an award-winning total rewards package.
• Potential premium pay, such as overtime, shift differential, holiday pay, or allowances, depending on the role.
• Up to 15 days of vacation per year for newly hired employees, increasing with additional service.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior